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06 November 2018 Photo Sonia Small
Matrics 2018 a shift from access to success urgently needed in higher education
According to UFS Rector and Vice-Chancellor, Prof Francis Petersen, we should ask ourselves how learners successfully exit institutions of higher learning – within the minimum time and with an appropriate qualification that will enable them to start earning an income and contribute to the economy.

Opinion article by Prof Francis Petersen

 

With Grade 12 learners from across the county in the full throes of writing their matric examination, one inevitably wonders about 2019 and where those who pass successfully, will find themselves.
 
The announcement of subsidised free education last year has increased learners’ access to higher education.
 
However, the question we should ask is no longer how these learners enter institutions of higher learning, but how they exit successfully – within the minimum time and with an appropriate qualification that will enable them to start earning an income and contribute to the economy.
 
Universities getting involved in schools

I believe universities have a critical role to play in ensuring their own students’ success. It often involves taking a step back and getting actively involved in the schools that supply us with a new cohort of first-year students annually. We should not wait until they reach our campuses to identify academic obstacles; we should be proactive and do what we can to help improve our school systems.

At the University of the Free State, we have established Social Responsibility Enterprises (SRE) on our South Campus in Bloemfontein, which focus on the mentoring of teachers in order to make a sustainable impact. A total of 78 schools in the Free State, Mpumalanga, and the Eastern Cape benefit from this programme. SRE mentors are assisting school principals with school management, while teachers in Mathematics, Physical Science, Accounting, and English as language of learning are assisted in mastering curriculum content, pedagogy, and classroom management. 

Mentors visit schools and share knowledge, extra material, and technology to improve the standard of teaching. The impact has been significant. Matric results, Mathematics pass rates, and Physical Science pass rates have improved dramatically in these schools. We also identify learners with the potential to get access to university (i.e. first-generation students) and assist them through extra classes and in applying for tertiary education and bursaries.

Using technology to reach learners

Another important initiative is the Internet Broadcast Project (IBP), established on our South Campus seven years ago. Our aim is to take quality education to all learners across the Free State, regardless of their socio-economic backgrounds and the standard of education at their schools. Schools are equipped with internet broadcasting devices, and lessons by top-qualified presenters in a studio are transmitted live to learners. They also have an opportunity to interact with these presenters.  Currently, the departments of Education in three provinces (including the Western Cape) are also considering the implementation of the IBP as part of their interventions in schools.
 
A total of 71 000 learners in 83 different schools are currently reached through this project every week – and the impact is far-reaching. The Free State has delivered the best matric results in the country for the past two years. Last year, the Free State MEC for Education, Tate Makgoe, made special mention of the IBP for the profound role it played in this achievement.
 
Understanding students’ needs

However, preparing learners for access to higher education is not enough; the crucial factor is how they exit successfully. The university’s Centre for Teaching and Learning (CTL) is continuously developing data analytics to better understand our students and to help them navigate their studies. Making use of international funding, CTL is playing a leading role nationally to develop academic advising (using predictive data analytics) that helps students match their studies with their career and life goals.

One of the main factors that has been found to inhibit student performance, is food insecurity. Research has shown this to be a challenge faced by universities across the world. In South Africa, our institutions of higher learning have risen to this challenge, responding with efforts in various forms. At the University of the Free State, the No Student Hungry initiative (NSH) was launched in 2011. A research study conducted by our Department of Nutrition and Dietetics indicated that 59% of the student population suffer from food insecurity. Many of these students eventually drop out of higher education because of the need to earn an income. The NHS provides our students in need with modest food allowances and daily access to one balanced meal. Students are selected in terms of financial need, academic performance, participation in student life, and a commitment to giving back to the community. The programme allows students to focus on their studies without worrying about their next meal, thus increasing their chances to excel academically and ultimately obtain their degrees.  Since its inception, close to a thousand students have been assisted by this initiative and have given back nearly 37 000 community hours to South African communities.
 
Currently, the NSH programme is enhanced through the development of an institutional endowment fund aimed at raising capital from business, industry, and the private sector. This provides an opportunity for these sectors to become involved and support the challenge of food security among students, thereby supplementing the efforts of the university and government. 

Teamwork needed to progress from access to success

Teamwork such as this is needed on all levels to transform the educational landscape in our country. As institutions of higher learning, we need to increasingly find innovative ways to become involved in the broader communities we serve – beyond our academic curricula.
 
In this way, we will finally be able to move beyond the question of access that has been dominating discourse and demonstration for so long and focus more specifically on ensuring that our students successfully exit the post-school system.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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