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29 October 2018
Making the workplace humanised again
From left: Acting Dean of the Faculty of Economic and Management Sciences, Prof Philippe Burger; Acting Vice-Rector: Academic, Prof Hendri Kroukamp; Prof Tina Kotzé, and Prof Helena van Zyl. Director: UFS Business School.

In a rapidly changing world, companies are increasingly being evaluated on the basis of their relationship with employees, customers, communities, as well as their influence on society at large. Gone are the times when institutions and corporates were assessed purely based on financial performance and product-quality.

Relationships matter

Prof Tina Kotzé, an industrial psychologist and professor at the University of the Free State (UFS) Business School presented her inaugural lecture on The Voices of the Workplace: A Social Systems Perspective on Leadership on Thursday 11 October 2018 at the Bloemfontein Campus. She mapped a path that leads to organisations becoming more human-centred in their operations.

Social systems and leadership

In her argument, Prof Kotzé problematises the concept of hierarchies, given their tendency to exert too much structure and control. She also touched on the importance of taking into consideration factors such as the underlying assumptions and expectations of the various voices that influence the workplace.

“Leaders need to look at their organisations from a social-system perspective, critically examine the DNA, underlying assumptions that drive the thinking, decisions and actions in organisations. To do this we need to think differently about leadership,” she asserted. 

Overcoming resistance to change

Transforming organisations from a hierarchy to a social-systems model is a challenge due to their inclination to develop a pre-determined order which often replicates itself by reinforcing assumptions and old thinking styles.

Some of Prof Kotzé’s proposed solutions to navigating the complexities of organisations include shifting the mechanical way workplaces are viewed, discarding hierarchies, inflexible reporting lines, and challenging the unquestioned underlying assumptions that drive the strategy, structure and policies in organisations. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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