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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.

I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference


Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

The 70th Intervarsity between the UFS and North-West University approaches
2013-07-10

 

Intervarsity programme (pdf)

In what promises to be a spectacular event, the University of the Free State (UFS) will host the 70th Intervarsity between the UFS and North-West University (NWU) from 9–10 August 2013.

Students, staff and spectators from all three NWU campuses – Potchefstroom, Mafikeng and Vanderbijlpark – will flock to Bloemfontein to participate in one of the country’s oldest sport contests between universities. The rivalry between the two universities is one of the most reckoned events on the local and national sports and student calendars, and it is widely supported.

Rugby, soccer, hockey, netball, volleyball and basketball will satisfy sports fans’ appetite during the weekend. For a more cultural dose, choral singing and debating competitions, as well as dialogue between student leaders will take place. All campuses of the two universities will participate in the programmes.

Rudi Buys, Dean: Student Affairs at the UFS, said the celebration of the 70th Intervarsity between the two institutions will be an important milestone to commemorate decades of friendship, collaboration and healthy competition.

“At Intervarsity 2013 not only do we celebrate a 70-year-legacy of friendship, but also see the potential of another 70 years of shared growth in a new country. We're especially excited with new events that focus on students debating societal issues and celebrating the vibrant diversity of artistic and cultural genres of our society. These events will be remembered for long."

As a run-up to Intervarsity, the university will also host the second annual Intravarsity between the Bloemfontein and Qwaqwa Campuses with sport and cultural teams from the two campuses competing against each other. Intravarsity 2013will behosted on the Qwaqwa Campus and will take place from 26–27 July 2013.

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