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17 September 2018 Photo Lerato Moloi
New Principal for Qwaqwa Campus-Dr Matin Mandew
Dr Martin Mandew believes that the biggest challenge currently facing the higher-education sector is the lack of adequate and appropriate student housing


The University of the Free State (UFS) Qwaqwa Campus has a new Principal. He is Dr Martin Mandew, former Campus Director of the Durban University of Technology’s Midlands Campus in Pietermaritzburg. He has extensive experience in higher education, having cut his teeth in the academia as an Academic Development Tutor with the then University of Natal (now University of Kwazulu-Natal). He then went on to complete both his Master of Theology (cum laude) and Doctor of Philosophy at the same institution in 1993 and 1997, respectively.

“During my early days in the academia, we did some interesting educational experiments and pioneered exciting foundation programmes. I also taught Systematic Theology in the mainstream programme,” said Dr Mandew, a trained Catholic theologian holding a Bachelor of Sacred Theology (magna cum laude) from the Urbaniana Pontifical University in Rome, Italy.

His academic interest shifted after he was appointed as Assistant Vice-Chancellor: Student Services at the ML Sultan Technikon in 1998. “My time at ML Sultan helped me develop a keen interest in the theoretical foundations and practice in the field of student services and affairs. This interest abides to this day,” he said.

Coming from a multi-campus background, what challenges does he think the UFS would be better placed to avoid?


“Multi-campus universities have their own unique challenges. However, what often seems to be a frequently recurring issue, is the sense of disconnectedness often felt by the far-flung smaller campuses. This can be overcome through regular contact – real and virtual – between the campuses through senior leaders and managers, and through a structured exchange of academics and lecturers between the campuses,” said Dr Mandew, who was born and brought up in the multilingual and multicultural neighbourhood of Aliwal North in the Eastern Cape.

He believes the biggest challenge currently facing the higher-education sector, is the lack of adequate and appropriate student housing.

“This problem is worse at rural campuses such as Qwaqwa where there is a scarcity of private accommodation that meets the norms and standards as prescribed by the Department of Higher Education and Training (DHET). We have to find ways of persuading private student-accommodation providers to invest in the provision of accommodation that meets the prescribed norms. This is not only their civic duty, as there is a return to be had on the investment.”

“A related challenge,” he added, “is how to better integrate commuting or day students, who constitute the majority of our students, in university life. We have to design co-curricular programmes that reach the wider student body and invest in the establishment of day houses to better respond to the needs of commuting students.”

What is his vision for the campus and what are his first impressions of the broader UFS?

“I have been very impressed by some of the important, though very difficult conversations currently taking place at the UFS. Like other universities, the UFS has to find effective ways to contend with the scourge of gender-based violence. I hope we can succeed in finding practical ways to put the Integrated Transformation Plan (ITP) at the centre of our endeavours in Qwaqwa, in order to realise this rather exciting and challenging vision. Needless to say, students have to be at the centre of these endeavours,” he emphasised.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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