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17 September 2018 Photo Lerato Moloi
New Principal for Qwaqwa Campus-Dr Matin Mandew
Dr Martin Mandew believes that the biggest challenge currently facing the higher-education sector is the lack of adequate and appropriate student housing


The University of the Free State (UFS) Qwaqwa Campus has a new Principal. He is Dr Martin Mandew, former Campus Director of the Durban University of Technology’s Midlands Campus in Pietermaritzburg. He has extensive experience in higher education, having cut his teeth in the academia as an Academic Development Tutor with the then University of Natal (now University of Kwazulu-Natal). He then went on to complete both his Master of Theology (cum laude) and Doctor of Philosophy at the same institution in 1993 and 1997, respectively.

“During my early days in the academia, we did some interesting educational experiments and pioneered exciting foundation programmes. I also taught Systematic Theology in the mainstream programme,” said Dr Mandew, a trained Catholic theologian holding a Bachelor of Sacred Theology (magna cum laude) from the Urbaniana Pontifical University in Rome, Italy.

His academic interest shifted after he was appointed as Assistant Vice-Chancellor: Student Services at the ML Sultan Technikon in 1998. “My time at ML Sultan helped me develop a keen interest in the theoretical foundations and practice in the field of student services and affairs. This interest abides to this day,” he said.

Coming from a multi-campus background, what challenges does he think the UFS would be better placed to avoid?


“Multi-campus universities have their own unique challenges. However, what often seems to be a frequently recurring issue, is the sense of disconnectedness often felt by the far-flung smaller campuses. This can be overcome through regular contact – real and virtual – between the campuses through senior leaders and managers, and through a structured exchange of academics and lecturers between the campuses,” said Dr Mandew, who was born and brought up in the multilingual and multicultural neighbourhood of Aliwal North in the Eastern Cape.

He believes the biggest challenge currently facing the higher-education sector, is the lack of adequate and appropriate student housing.

“This problem is worse at rural campuses such as Qwaqwa where there is a scarcity of private accommodation that meets the norms and standards as prescribed by the Department of Higher Education and Training (DHET). We have to find ways of persuading private student-accommodation providers to invest in the provision of accommodation that meets the prescribed norms. This is not only their civic duty, as there is a return to be had on the investment.”

“A related challenge,” he added, “is how to better integrate commuting or day students, who constitute the majority of our students, in university life. We have to design co-curricular programmes that reach the wider student body and invest in the establishment of day houses to better respond to the needs of commuting students.”

What is his vision for the campus and what are his first impressions of the broader UFS?

“I have been very impressed by some of the important, though very difficult conversations currently taking place at the UFS. Like other universities, the UFS has to find effective ways to contend with the scourge of gender-based violence. I hope we can succeed in finding practical ways to put the Integrated Transformation Plan (ITP) at the centre of our endeavours in Qwaqwa, in order to realise this rather exciting and challenging vision. Needless to say, students have to be at the centre of these endeavours,” he emphasised.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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