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18 September 2018 Photo Charl Devenish
Students urged to help combat crime
What to do in case of an attack? The UFS taekwondo team taught students a trick or two.
Speaking at the official opening of Safety Week, newly elected Student Representative Council (SRC) president of the Bloemfontein Campus called for students to come to the party in the fight against crime. “We encourage students to participate because it cannot just be the SRC, university management, and the police. Students need to join the Community Police Forum because these platforms are there for us to engage in. You must not die in silence, if there is a problem, raise it,” said Sonwabile Dwaba.

The University of the Free State’s (UFS) Protection Services in collaboration with the university’s BSafe campaign hosted the Safety Week from 3-6 September 2018 on the Bloemfontein and South campuses with the objective of keeping students and staff members informed on the measures in place, addressing pressing safety-related concerns, brainstorm ideas on how to beef up security, and distributing safety souvenirs.

Collaborative efforts encouraged

Brigadier Maehlo Lento, reporting on behalf of the South African Police Service (SAPS) Provincial Commissioner, said: “Robbery incidents have subsided but we still need to make sure that we continue and collaborate with students and all other roleplayers to make sure that we sustain the safety.”

The collective participation sentiment was also reflected by Prof Prakash Naidoo, Vice-Rector: Operations. “We are hoping through our annual Safety Week to reiterate our commitment to the safety of students, as well as bringing all roleplayers together to reflect on areas of cooperation and collaboration in an effort to improve the safety of student.”

Not just physical safety

Issues of mental health were discussed by the Next Chapter student organisation, while Embrace a Sister student organisation spoke about femicide and the safety of women. The scourge of gender-based violence formed the focal point of the Gender and Sexual Equity office’s address. In addition the Student Counselling and Development division offered invaluable advice on where those who exhibit symptoms of depression can seek help.

Other stakeholders who contributed to the success of this year’s Safety Week were the Mangaung Metropolitan Municipality, Department of Police, Roads and Transport, as well as Sector 3 Community Police Forum. 

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News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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