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23 August 2019 | Story Valentino Ndaba | Photo Albert van Biljon
Rolene Strauss
“Each one should test their own actions. Then they can take pride in themselves alone, without comparing themselves to someone else,” Rolene Strauss quoted from Galatians 6:4.

“Are you allowing yourself to be measured by society’s version of the perfect woman? Is that woman called ‘Perfect’ stealing your self-confidence, your potential, your joy, and your life? Are you allowing that measuring tape to measure you and tell you you aren’t good enough? I believe that as women it is time to stand up and say: ‘No, Perfect – you can’t steal my self-confidence.’ ”These were the opening words of the University of the Free State (UFS) Women’s Breakfast guest speaker, Rolene Strauss.

The measuring tape called ‘Perfect’

Making reference to her personal experiences from being a little girl with big front teeth and skinny legs, to growing into a teenager and having her waist measured, and going on to becoming a beauty pageant contestant, a wife, and a mother. Strauss shared the many ways she has been subjected to society’s unattainable standards. “That measuring tape suffocated me. I realised that there has to be more to being a woman than constantly trying to be perfect.”

The Kovsie alumna, medical doctor, entrepreneur and title holder of both the 2014 Miss South Africa and Miss World competitions, spoke to 820 women on the Bloemfontein Campus on 22 August 2019.

On coming together to uplift each other

Strauss also stressed the importance of planting the seeds of confidence in one another. “The quality of yourself as a woman depends on the quality of the women around you,” she said.

Susan van Jaarsveld echoed Strauss’s sentiments. In her capacity as Senior Director of the Department of Human Resources, which is the official host of the UFS Women’s Breakfast, Van Jaarsveld extended a warm welcome to our guest speaker. Borrowing the words of the late American author, Harriet Beecher Stowe, she reiterated that “women are the real architects of society”.

Paying tribute to women of Kovsies

Some former Kovsies who were also celebrated included Gerda Steyn, winner of the 2019 Two Oceans and Comrades ultramarathons; Madam Justice Mahube Molemela, Judge President of the Free State Division of the High Court, Dr Susan Vosloo, South Africa’s first female heart surgeon; Karla Pretorius, player of the 2019 Netball World Cup, Caroline Grace Brüssow, one of South Africa’s top songstresses; and Crystal-Donna Roberts, award- winning actress.

Kovsies continue to walk in the footsteps of excellence to demonstrate respect for the thousands of women who marched to the Union Buildings in Pretoria on 9 August 1956. In the spirit of honouring women of the past, present, and future, Van Jaarsveld reminded all the guests that they were valuable, powerful, and deserved every chance and opportunity in the world to pursue and achieve their dreams.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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