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12 December 2019 | Story Rulanzen Martin | Photo Johan Roux
Dionne
Dr Dionne van Reenen received her PhD during the December Graduation Ceremonies at the UFS

Very seldom in modern history do we try to critically think about how our bodies and even more those of women are presented in modern popular culture. Through her PhD research project, Dionne van Reenen attempts to critically analyse ideological formations of the body in performance and its discursive distribution in the consumption of contemporary popular media, adding to existing literature and research on the topic.

Her dissertation is titled Performing the Erotic: (Re)presenting the Body in Popular Culture.

Van Reenen, a senior researcher at the Unit for Institutional Change and Social Justice at the University of the Free State (UFS), received her PhD qualification specialising in English on Wednesday 11 December 2019 during the final ceremony of the December Graduation.

Van Reenen has extensive experience in all areas of education. Her work at the Unit for Institutional Change and Social Justice is interdisciplinary, involving both everyday and institutional politics. She also holds a Master’s degree in Philosophy, which she obtained in 2013 from the UFS. In 2016, she chaired the UFS Language Policy Review Committee and established the Gender and Sexual Equity Office, which formulated the Sexual Harassment, Misconduct, and Violence Policy at the UFS. 

Changing of social constructs in media consumption

“My study focuses on performative framings of social constructs of gender, race, and class (along with size, age, and ability) in the ordering processes of society,” she says.  These performative framings in are in turn sustained by the (re)presentation of eroticised bodies in popular visual media in the 21st century. “These framings and orderings are critiqued as nothing new, but simply entertainment product that is trading in ideologies and stereotypes that have long been in sociocultural circulation, and they affect how people think, speak and act.” 

The study also shows that the dynamics of ‘virtuality’ and ‘visuality’ in the digital age are altering traditional demarcations of space, place, time, and community, and have paved the way for formations of global cultures that are, at the same time, informative, expedient, empowering, homogenising, prescriptive, and imperialising.

Whilst the #MeToo movement focused more on gender-based violence, gender inequality, and sexual violence, which are big social issues and do not exist in isolation, Van Reenen used her critical philosophical training to understand how, in the current era, the dominant discourse on representations of the body, particularly marginalised bodies, has been constructed at the popular level. 

With every PhD research dissertation the candidate’s main aim is to add new knowledge to a discipline. For Van Reenen, it is important that her research can contribute to a change in social and cultural constructs by re-imagining the (re)presentations of the body in popular media.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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