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20 December 2019
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Story Thabo Kessah
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Photo Thabo Kessah
Dr Deidré van Rooyen from the Centre for Development Support, Dr Jared McDonald (Department of History), Moodi Matsoso, and Bishop Billyboy Ramahlele with the mobile device.
In an effort to broaden the storytelling horizons and to answer to the demands of the Fourth Industrial Revolution, Community Engagement on the UFS Qwaqwa Campus recently launched the Digital Storytelling project, aimed at broadening access to good community stories.
“We have partnered with the Common Good First initiative to enhance the service that we provide as a department,” said Bishop Billyboy Ramahlele, Director: Community Engagement.
“We challenge all academics, support staff, the SRC and students in general, to take advantage of this channel to communicate their stories to the world,” he said.
Histories of royal families
“The digital documentation of the histories of the royal families in the Qwaqwa area is in the pipeline and will be conducted in partnership with the Department of History. We have come to realise that with times changing, the younger generation loses track of the precious histories, and this platform will help in preserving that,” he added.
Community Engagement coordinator, Moodi Matsoso, also revealed that space has been identified for the lab. “At the moment, we are operating on mobile digital storytelling devices, with all the necessary equipment such as tablets and cameras. However, we will soon have a fully-fledged lab on campus,” she said.
This project is co-funded by the Erasmus+ Programme of the European Union.
UFS Marketing scoops Unitech award
2007-11-27
Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.
Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.
The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.
The effectiveness and efficiency of marketing material was determined by:
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The extent to which the information needs of the target groups were satisfied
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The quality of communicated messages
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The utilisation of communication media
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The effective utilisation of communication networks within tertiary institutions
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
26 November 2007