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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.
The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

Qwaqwa Campus honours academic excellence
2017-05-18

Description: QQ autumn Graduation 2017 Tags: QQ autumn Graduation 2017

Photo: Ian van Straaten

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Qwaqwa Campus kicked off the 2017 graduations season of the University of the Free State in style when over 550 degrees and certificates were conferred in three sessions on 12 and 13 May 2017. These included five PhDs from the Faculty of Natural and Agricultural Sciences.

In his maiden speech delivered during the two ceremonies on Friday 12 May 2017, the newly-appointed Vice-Chancellor and Rector, Prof Francis Petersen, emphasised the interconnectedness of graduates with other stakeholders in their communities.

“Never forget the role played by other people who sacrificed a lot for you to be here today. Recognise the extra mile that someone was willing to go for you to graduate,” he said to an enthusiastic audience that included Grade 12 learners from neighbouring schools. 

Prof Petersen also reminded the graduates that not everybody had an opportunity to enter, enrol, and eventually graduate at a university. “You are part of the privileged few, and I am confident that the UFS has given you an equal opportunity to reach your full potential. You have had years of exposure to ideas and experiences on diversity. You now have the opportunity to show the world and to use what you have learnt beyond a classroom,” he added.

“Go out there and open doors for others as much as they were opened for you. I implore you to carry over your experiences of diversity and use them to build a better world. Go out there and build a better world, not only for yourself but for everyone in need. Expand your influence, reach out, and be accountable,” he said.

“South Africa needs your skills,
innovation, knowledge, expertise,
and creativity.”

Make your own unique contribution
The session held on Saturday 13 May 2017 saw the Principal of Motheo TVET College and Qwaqwa Campus alumnus, Dipiloane Phutsisi, having a heart to heart with the graduates from the Faculty of Education.

“Our contribution to the world as graduates will not be measured by the wealth we accumulate or the accolades we receive, but rather by the way in which we share our unique gifts with the world. And the only place to find those gifts is to look within yourself. As the class of 2017, make your own unique contribution,” she said.

“Your graduation takes place at a particularly challenging time in the history of our democracy. It happens at a time when our nation is engulfed by racial polarisation, anger, confusion about what democracy and freedom mean to us, and at a time when the pillars of morality are tested.”

“As you graduate, I wish to remind you that our country needs you more than ever before. South Africa needs your skills, innovation, knowledge, expertise, and creativity,” she said.

Three members of the current SRC were also among the graduates. They are the President, Njabulo Mwali (BSc Information Technology), Sports Affairs Officer, Ntokozo Thango (BA Sociology), and Student Development and Environmental Affairs Officer, Ntokozo Masiteng (BA Sociology).

 

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