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23 January 2019 | Story Charlene Stanley | Photo Charlene Stanley
Michele Middle
Michelle Middle, CMO of Farmovs, looks forward to expanding their operations after the UFS acquired 100% shareholding in 2018.

In medical research, there are NO shortcuts.

The journey of a new medicine from lab to pharmacy shelf takes on average at least 10 years.

Michelle Middle’s journey from young medical graduate starting her first job at FARMOVS to becoming the company’s Chief Medical Officer, was more than twice that long. It was a journey that systematically and adequately equipped her to now Co-captain this flagship enterprise through its biggest challenge yet.

Michelle remembers how Farmovs started in 1974 as a research centre in the Department of Pharmacology. After graduating as medical doctor, she joined Farmovs in 1993, shortly before they moved to their current extensive facilities just south of the Sasol Library.

In 2000, international Clinical Research Organization (CRO) giant Parexel acquired a 70% shareholding, and the name changed to Farmovs-Parexel.

“Parexel really invested a lot in infrastructure and technology, bringing facilities here on par with the best in the world,” says Michelle.

Her own journey in medical research took her to George and later to the US and UK, where she held various international executive leadership positions in international companies.

When the UFS acquired a 100% shareholding in Farmovs earlier this year, she came full circle, as she returned to Bloemfontein to spearhead the expansion of patient studies in collaboration with the Faculty of Health Sciences.

“The opportunities we have here are really enormous,” says an excited Michelle.

“We are the only university in the country with this kind of infrastructure. Apart from our state-of-the-art bioanalytical lab, we also have facilities to accommodate close to 100 research participants. We now have 45 years’ experience in advanced medical research, plus established international clients. We can provide pharmaceutical companies with basically everything they need to develop new medicines.”

Another exciting development is that they are expanding their clinical-trial patient population next year from healthy individuals to people suffering from a host of chronic conditions.

“While they are part of our clinical trials, patients gain valuable insight in their own conditions. We also sometimes pick up underlying medical issues they were not even aware of,” says Michelle.

The 150 Farmovs staff members range from doctors and nurses, to technologists, medical writers, and managers. While not technically part of the university staff, they form a valued part of the Bloemfontein Campus community.

News Archive

Internet Broadcast Project wins at International Enterprise Video Awards
2014-08-11

Video: Internet Broadcast Project

In April this year, the ICTISE (ICT Innovation in School Education) division won the first place at the Enterprise Video Awards held in Madison, Wisconsin, USA. Their Internet Broadcast Project (IBP) was the overall winner in the Innovation category – competing against universities and other training institutions from across the world.

The IBP is a collaborative project between the ICTISE and the Free State Department of Education (FSDoE). Broadcasting from the South Campus studio in Bloemfontein, teachers use specialised web-casting technology to present lessons that reach 68 education centres. Lessons cover a range of subjects and broadcast in real time to teachers and learners from Grades 8 to 12, covering 40 Free State towns, including the most rural areas.

Head of the ICTISE Project, Sarietjie Musgrave said, “Each participating school is equipped with 24/7 uncapped internet access, an all-in-one computer (computer, data projector and sound system), a document camera and a printer – the same equipment used in the studio by the expert teachers.

“The technology provided allows learners to communicate with the expert teacher in the studio during a broadcast to the school or learner at no cost. Lessons can be downloaded on to various devices and re-used during teaching time, shared with neighbouring schools, or taken home by learners to help with homework or for revision.

“To date, the IBP catalogue contains over 2 000 video lessons and during 2013 alone, the 68 schools accessed and used these videos 69 305 times. The project has the potential to reach more than 40 000 learners and 1 765 teachers every week.”

Innovation and sustainability form the backbone of this project. Support is provided to teachers and learners in Mathematics, Maths Literacy, Physical Science, Life Science, Geography, English, Accounting, Economics and Business Studies.


The ICTISE has a dedicated technical team to support schools. During broadcasts there is a dedicated helpline and on-site technical support, even in the remotest areas.

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