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10 January 2019 | Story Charlene Stanley | Photo Anja Aucamp
Dr Allessandra Kim Heggenstaller
Dr Allessandra Kim Heggenstaller’s doctoral thesis found that cosmetic surgery can lead to an enhanced sense of empowerment.

With human rights at the centre of our modern society’s psyche, the concept of women taking ownership of their own bodies is often interpreted as standing up against all forms of abuse as well as celebrating their own physical uniqueness.

But what about the interpretation that ownership also gives you the right to alter your physical appearance through cosmetic surgery?

The stigma traditionally surrounding cosmetic surgery which is purely done to correct a perceived physical flaw or shortcoming and not for health reasons, has always intrigued Alessandra Kim Heggenstaller. So much so, that the 31-year-old Sociology graduate made it the topic of her doctoral thesis (The role of cosmetic surgery in the embodied experience of female beauty).

 

Beauty and success

“Nowadays, the concept of human ‘beauty’ is intricately linked to that of identity: beauty is seen as

bringing success in occupation, love, and marriage. Accordingly, beauty is often treated as a commodity – social status is attributed to it, and negotiated with it,” says Heggenstaller.

She wanted to test the prevailing negative perception that women who opt for corrective surgery are vain and superficial and are motivated by their desire to fit into a stereotype of ‘the perfect female body’.

 

Surgery a last resort

In her research, Heggenstaller interviewed 10 Free State women who had cosmetic interventions.

The women were from various ages and backgrounds. However, Heggenstaller found certain commonalities:

“None of them did it for a male partner or to fit a perceived stereotype. All of them had done intensive research beforehand and for each of them surgery was really a last resort,” she says.

She found that the women’s main motivation was that they didn’t ‘feel at home’ in their own

bodies because of the perceived shortcoming.

“The study found that a cosmetic procedure was an action and choice that began a journey of change and self-discovery. When the physical body portrays a more accurate image of how the individual feels, she engages her lifeworld and social environment with an enhanced sense of empowerment,” says Heggenstaller.

 

No regrets

“It was also significant to hear that not one of my case studies had any regrets about opting for surgery. In fact, they all felt that they should have done it sooner.”

News Archive

Major infrastructure development planned for three campuses
2014-01-06

 

DHET Sound Studio, African Languages and Humanities projects.
More students will be accommodated on our campuses, with two new residences being built on the Qwaqwa and Bloemfontein Campuses respectively. The residences are part of a grant received by the Department of Higher Education and Training (DHET).

The new residences will accommodate 250 students each and the planned completion date is end of 2014.

Other major projects planned for the three campuses are a Student Life Centre on the Qwaqwa Campus, new lecture halls for the South Campus and a new sound studio on the Bloemfontein Campus. The sound studio will be erected where the old squash courts used to be.

The Department of Physical Planning stated the aim is to create a facility that can house a recording studio that will function as a multi-purpose centre where students can get practical experience in sound and visual recording. Albie Louw, Chief Officer: Property Management in the Department of Physical Planning, says the studio will have a screening room, a multi-camera recording studio, editing room, video- and audio-control room and lecture-recording studios.

The projects have different completion dates, but all fall within the 2013/2014 and 2014/2015 financial years.

On the Qwaqwa Campus, the existing amphitheatre in front of the library will get a roof, so that it can be used more effectively and be more accessible. It will create a new active open space that can be utilised by students for informal study, a social space and for formal functions or promotions.

Other facilities to be upgraded include the electrical infrastructure on the Qwaqwa Campus. Disability access on the campus will also be improved.

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