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10 January 2019 | Story Charlene Stanley | Photo Anja Aucamp
Dr Allessandra Kim Heggenstaller
Dr Allessandra Kim Heggenstaller’s doctoral thesis found that cosmetic surgery can lead to an enhanced sense of empowerment.

With human rights at the centre of our modern society’s psyche, the concept of women taking ownership of their own bodies is often interpreted as standing up against all forms of abuse as well as celebrating their own physical uniqueness.

But what about the interpretation that ownership also gives you the right to alter your physical appearance through cosmetic surgery?

The stigma traditionally surrounding cosmetic surgery which is purely done to correct a perceived physical flaw or shortcoming and not for health reasons, has always intrigued Alessandra Kim Heggenstaller. So much so, that the 31-year-old Sociology graduate made it the topic of her doctoral thesis (The role of cosmetic surgery in the embodied experience of female beauty).

 

Beauty and success

“Nowadays, the concept of human ‘beauty’ is intricately linked to that of identity: beauty is seen as

bringing success in occupation, love, and marriage. Accordingly, beauty is often treated as a commodity – social status is attributed to it, and negotiated with it,” says Heggenstaller.

She wanted to test the prevailing negative perception that women who opt for corrective surgery are vain and superficial and are motivated by their desire to fit into a stereotype of ‘the perfect female body’.

 

Surgery a last resort

In her research, Heggenstaller interviewed 10 Free State women who had cosmetic interventions.

The women were from various ages and backgrounds. However, Heggenstaller found certain commonalities:

“None of them did it for a male partner or to fit a perceived stereotype. All of them had done intensive research beforehand and for each of them surgery was really a last resort,” she says.

She found that the women’s main motivation was that they didn’t ‘feel at home’ in their own

bodies because of the perceived shortcoming.

“The study found that a cosmetic procedure was an action and choice that began a journey of change and self-discovery. When the physical body portrays a more accurate image of how the individual feels, she engages her lifeworld and social environment with an enhanced sense of empowerment,” says Heggenstaller.

 

No regrets

“It was also significant to hear that not one of my case studies had any regrets about opting for surgery. In fact, they all felt that they should have done it sooner.”

News Archive

UFS presents its third Amazing Rainbow Rally
2007-05-31

The University of the Free State (UFS) and OFM will present the third Amazing Rainbow Rally on Friday, 8 June 2007 in Bloemfontein.

This year’s Rally promises to be loads of fun with plenty of new surprises in store. The Amazing Rainbow Rally, our version of the popular television series the Amazing Race, is held in aid of children and babies with serious diseases in the Department of Paediatrics and Child Health in the Faculty of Health Sciences. By raising the necessary funds, equipment can be acquired to meet the unique health care needs of these special patients. It will also enable the UFS to maintain the high standards of education, training and research in this field.

In the Amazing Rainbow Rally, teams travel along a route with various checkpoints where activities will have to be completed, or clues solved, to be able to proceed to the next checkpoint. The team who completes the Rally first will be the winner of the Amazing Rainbow Rally 2007.

The day promises to be a huge event with lots of challenging activities for the teams and live crossings to the OFM Breakfast Team. Teams will travel in marked “taxi’s” from checkpoint to checkpoint. So give them a shout and show your support!

The Coca-Cola Celebrity Team, with Ebi Halberstadt (Braam from Egoli) and Lorraine Kriek (UFS Rag Queen and SRC President) will add extra sparkle to the event.

Join us at the Windmill Casino, the starting point for this year’s Rally at 12:00 on 8 June 2007!

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
29 May 2007
 

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