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02 July 2019 | Story Valentino Ndaba | Photo Charl Devenish
Prof Tristan McCowan
Palgrave Macmillan is publishing Prof Tristan McCowan’s latest book in August 2019 that addresses the question of higher education and the Sustainable Development Goals.

Scholars began writing about post-development theory in the 1980s. Post-development is a school of thought that is critical of development. It promotes alternative ways of thinking and acting beyond the ideology of development which originated during the Cold War. 

According to post-development theorising, the idea of underdevelopment was conceptualised in order to promise material improvement to the global South in an attempt to slow the speed at which socialism was spreading by fast-tracking capitalist economic growth. 

What does a post-development university look like?

In order to explore models of university development, on Wednesday 26 June 2019, the University of the Free State’s (UFS) South African Research Chairs Initiative (SARChI) in Higher Education and Human Development Research Group hosted Professor Tristan McCowan, Deputy-Director of the Centre for Global Higher Education at University College London, for a seminar on the Bloemfontein Campus.

”A developmental university’s primary orientation is serving society, particularly the marginalised of the community,” the professor explained. Referencing developmental universities established in Africa in the post-independence period, Prof McCowan pointed out that these aimed to develop courses relevant to local agricultural and infrastructure needs. In addition, these institutions conducted applied research with the community, and maintained close relationships with government.

Embracing the process of change

Prof McCowan attested to the flawed nature of the race towards a universal form of development and continuing economic growth. “We need to emancipate ourselves from any notion that countries should all be developing in this same way.” 

He argued that competition in economic and higher education generates inequalities, hence the autonomous development advocated by post-development. This, he claimed, is a promising alternative model of a university which is concerned with achieving but also going beyond the UN’s Sustainable Development Goals. It appears utopian but asks that we imagine alternatives possibilities.

Moreover: “The acknowledgement of higher education in the Sustainable Development Goals has raised crucial questions about whether and how universities can solve environmental challenges, address societies’ wicked problems and promote social justice,” stated Prof McCowan.

Bridging the gap on the ground

He considers the post-development university as one that represents an ‘ecology of knowledges’, with students engaging with indigenous as well as mainstream forms of knowing, challenging disciplinary boundaries. These ways of adapting existing theories to practical problems of the outside world are reflected in the UFs’ Integrated Transformation Plan. 

If transformation is to be advanced in a radical direction as post-development argues, a critical questioning of the current educational landscapes needs to happen. This questioning is welcomed and encouraged at a post-development university.

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Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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