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10 July 2019 | Story Zamuxolo Feni | Photo Johan Roux
Photo-MedicalStudents
Head of the University of the Free State School of Clinical Medicine Prof Nathaniel Mofolo (left) standing with the medical students who were about to board one of the newly-introduced vehicles that will ferry students to and from their work stations for their practical training.
In an effort to ensure the safety and convenience of undergraduate students doing their practical training at clinical platforms in Bloemfontein, the University of the Free State (UFS) – in collaboration with the Free State Department of Health (DoH) – has initiated a programme to transport undergraduate students to and from the respective clinical platforms.

UFS and Free State Department of Health joining forces for student safety

The Department of Health is providing a fleet of six minibuses and Kombis, as well as drivers for the vehicles. The transport is available to the students at no cost, from 06:00 to 23:00 every day as well as on weekends and public holidays.

Prof Nathaniel Mofolo, Head of the School of Clinical Medicine at the UFS, said, “This is the first initiative of its kind that the university has had with the provincial Department of Health. We are thankful for this initiative, as it will greatly assist in securing the safety of our students.”

More students from Health Sciences set to benefit

The initiative started on the morning of 8 July 2019, when groups of medical students boarded mini-buses and Kombis to the Pelonomi Hospital, National Hospital, Free State Psychiatric Complex, and the Mangaung University Community Partnership Programme (MUCPP).

Prof Mofolo said there was a firm intention from both parties to extend the programme to undergraduate students in the School of Nursing, as well as to students in the School of Allied Health Professions during August 2019.

According to Prof Mofolo, the decision to implement the transport programme was taken after student safety and wellness concerns were taken into consideration. “Although students can make use of the service on a voluntary basis, we have already received feedback that the service is being put to good use,” said Prof Mofolo.

The safety of undergraduate students doing their practical training at Pelonomi Hospital has been in the spotlight last month after the attempted rape of a medical intern, as well as the robbery of a medical officer in the parking area of the hospital. “We are hopeful that the transport programme will prevent the occurrence of similar incidents,” said Prof Mofolo.

Over the past month, the UFS, the DoH, and the executive management of Pelonomi Hospital have been working tirelessly to ensure the implementation of an agreed Safety and Security Plan, hence placing the safety of students, staff, and patients first.

 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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