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10 June 2019 | Story Charlene Stanley | Photo Charl Devenish
4IR Prof Marwala
Prof Tshilidzi Marwala, Vice-Chancellor and Principal of the University of Johannesburg and speaker at the first UFS public event on 4IR awareness (middle), with Prof Corli Witthuhn, UFS Vice-Rector: Research (left), and Tafadza Kachara, member of the UFS 4IR committee.

A computer programmed to play poker and learning by itself how to bluff; an algorithm that predicts whether two countries will ever go to war; machines that detect epilepsy with almost flawless accuracy these are some of the groundbreaking abilities brought about by technologies associated with the Fourth Industrial Revolution (4IR).

Addressing the first UFS public event to enhance 4IR awareness, Professor Tshilidzi Marwala, Vice-Chancellor and Principal of the University of Johannesburg, briefed staff, interested parties and members of the media about recent 4IR developments and their implications.

Prof Marwala is currently a thought leader on the impact of the 4IR on higher education in South Africa as well as the Deputy Chairperson of the national commission appointed by the president to formulate 4IR strategies for South Africa.

Industrial revolution history

He recapped how, during the first industrial revolution, people started to understand how nature worked, ultimately leading to the development of the steam engine.
The second industrial revolution was marked by the development of electromagnetism which led to electrification and mass production, while the third produced computerisation and a rise in digital technology. 

The fourth industrial revolution is characterised by a fusion of technologies that blur the lines between cyber, physical and biological systems. This has led to rapid advances in fields such as artificial intelligence, quantum computing and 3D printing.


Artificial intelligence

Prof Marwala pointed out that, although fears were rife of machines taking over people’s jobs, the flipside of the coin was that dangerous jobs such as fire rescue operations could be carried out by machines without endangering lives.

Artificial intelligence can be employed to prevent bridge and building collapses by monitoring the condition of structures. It can also be used in credit scoring, where machines search for and analyse all the available data on a credit applicant, without having to rely only on the (sometimes fraudulent) information supplied by the credit seeker. 

He emphasised the great need to develop algorithms applicable to our continent, such as translating software that makes provision for the clicks in languages like isiXhosa, and facial recognition software that incorporates data collected in African countries. 


Is Africa ready? 

Responding to a question from an audience member, Prof Marwala indicated that Africa was certainly not ready for the 4IR when it came to the content of teaching curricula and infrastructure.

“As universities, we should not sit back and wait for change. We have the responsibility to lead our societies to have the same experiences as elsewhere in the world,” he concluded.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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