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19 March 2019 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Ergonomics
Martie Bitzer, senior lecturer at the UFS Department of Architecture, says an architect envisions how the user will live in a space and designs accordingly.

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

Whether at work or at home, scientists have found a way to “comfortably” carry out tasks. According to Martie Bitzer, senior lecturer at the University of the Free State’s Department of Architecture, we all experience discomfort due to the effects of repetitive actions in a day – whether in daily tasks of necessity like washing the dishes or hours spent at work behind a desk or a countertop. “The word ‘ergonomics’ is the key to ease this discomfort!,” she said.

Martie believes that a space needs not only to look beautiful but that it must be practical as well. 

“The specific dimensions of the human body should serve as the designer’s ‘measure’ for the height of your kitchen counter or the angle of your computer screen,” says Martie.

She continues: “In architecture, ergonomics is always the starting point for design. The architect envisions how the user will live in a space and designs accordingly. Ergonomics touches all aspects of a person’s life in a building – from the distance you walk in your kitchen while cooking to the impact of the height of a specific space. It is working at best when you live fluently in a space, unaware of obstacles and challenges. The human body’s capabilities and limitations are at the heart of the responsible designer’s task to improve the quality of life in a building.”

In a world where we are daily more aware of how we engage with our surroundings, good design matters!



News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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