Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
21 November 2019 | Story Nonsindiso Qwabe | Photo Charl Devenish
Ultrasound read more
Checking out some features of the Samsung ultrasound system are, from the left: SSEM Mthembu Medical's Chase Hutchinson and Jannie Coetzee; Head of Anaesthesiology, Dr Edwin Turton; and Head of Undergraduate Training in Anaesthesiology, Prof Lomby Odendaal.
Medical students in the Faculty of Health Sciences at the UFS will now be able to learn how to perform procedures such as the precise location of a vein for intravenous lines and for diagnostic procedures such as detecting abnormalities in pregnancies, identifying gallstones, and diagnosing trauma-related injuries with ease.  This will be made possible by the placement of a one-of-a-kind ultrasound machine – putting them on par with cutting-edge global medical technology.

A first ever in the medical curriculum of undergraduate students at the UFS

The state-of-the-art, compact HS70A Samsung ultrasound system to the value of R1,4 million was unveiled in the Faculty of Health Sciences’ Clinical Simulation and Skills Unit on 19 November. A first ever in the medical curriculum of undergraduate students at the UFS, it is set to revolutionise the delivery of health-care education in the faculty, said Prof Lomby Odendaal, Teaching and Learning Coordinator for undergraduate anaesthesiology training in the Department of Anaesthesiology.

The ultrasound system was donated by SSEM Mthembu Medical and Samsung Korea.
Prof Odendaal said for the first time in the history of the undergraduate MB ChB curriculum, the ultrasound will be available to medical students from their third year. Students have never had the opportunity to be trained in using ultrasound this early in their careers.

Improved clinical training experience of students

Ultrasound is a diagnostic medical tool that uses sound waves to produce images of internal structures of the body. Prof Odendaal said ultrasound is important to determine pathology and diseases in the body and to provide point-of-care ultrasound. Having the ultrasound in the unit will transform the clinical training experience of students, training them to provide better treatment and medical care, even in constrained environments, to improve patient care.

“There is almost no structure in the body that cannot be examined using ultrasound. It makes the delivery of healthcare more effective. If you make a better diagnosis, the treatment and care will be much better. Ultrasound is so important lately that if you don’t do it, you will be left behind. That’s why we decided to bring this to the students. We can’t miss out on teaching our students about ultrasound, because we want them to be familiar with it by the time they finish their medical degree, so that, even if they go to smaller hospitals, they will be able to spread diagnostic care to the periphery,” Prof Odendaal said.

Streamlined workflow for patient care

“The cutting-edge technology and rich image quality of the ultrasound will deliver top-notch diagnoses to suit the diverse departments within the faculty,” said Chase Hutchinson, National Product Manager at SSEM Mthembu Medical. It comes with various pre-set models to cater for different needs and applications, allowing streamlined workflow for higher efficiency and patient care.

According to Prof Mathys Labuschagne, the Head of the Clinical Simulation and Skills Unit, ultrasound training will improve the quality of doctors graduating in the faculty. “We are really excited about this. You can diagnose many conditions using ultrasound and deliver point-of-care ultrasound; this will become a natural part of students’ training and clinical practice in future.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept