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21 November 2019 | Story Nonsindiso Qwabe | Photo Charl Devenish
Ultrasound read more
Checking out some features of the Samsung ultrasound system are, from the left: SSEM Mthembu Medical's Chase Hutchinson and Jannie Coetzee; Head of Anaesthesiology, Dr Edwin Turton; and Head of Undergraduate Training in Anaesthesiology, Prof Lomby Odendaal.

Medical students in the Faculty of Health Sciences at the UFS will now be able to learn how to perform procedures such as the precise location of a vein for intravenous lines and for diagnostic procedures such as detecting abnormalities in pregnancies, identifying gallstones, and diagnosing trauma-related injuries with ease.  This will be made possible by the placement of a one-of-a-kind ultrasound machine – putting them on par with cutting-edge global medical technology.

A first ever in the medical curriculum of undergraduate students at the UFS

The state-of-the-art, compact HS70A Samsung ultrasound system to the value of R1,4 million was unveiled in the Faculty of Health Sciences’ Clinical Simulation and Skills Unit on 19 November. A first ever in the medical curriculum of undergraduate students at the UFS, it is set to revolutionise the delivery of health-care education in the faculty, said Prof Lomby Odendaal, Teaching and Learning Coordinator for undergraduate anaesthesiology training in the Department of Anaesthesiology.

The ultrasound system was donated by SSEM Mthembu Medical and Samsung Korea.
Prof Odendaal said for the first time in the history of the undergraduate MB ChB curriculum, the ultrasound will be available to medical students from their third year. Students have never had the opportunity to be trained in using ultrasound this early in their careers.

Improved clinical training experience of students

Ultrasound is a diagnostic medical tool that uses sound waves to produce images of internal structures of the body. Prof Odendaal said ultrasound is important to determine pathology and diseases in the body and to provide point-of-care ultrasound. Having the ultrasound in the unit will transform the clinical training experience of students, training them to provide better treatment and medical care, even in constrained environments, to improve patient care.

“There is almost no structure in the body that cannot be examined using ultrasound. It makes the delivery of healthcare more effective. If you make a better diagnosis, the treatment and care will be much better. Ultrasound is so important lately that if you don’t do it, you will be left behind. That’s why we decided to bring this to the students. We can’t miss out on teaching our students about ultrasound, because we want them to be familiar with it by the time they finish their medical degree, so that, even if they go to smaller hospitals, they will be able to spread diagnostic care to the periphery,” Prof Odendaal said.

Streamlined workflow for patient care

“The cutting-edge technology and rich image quality of the ultrasound will deliver top-notch diagnoses to suit the diverse departments within the faculty,” said Chase Hutchinson, National Product Manager at SSEM Mthembu Medical. It comes with various pre-set models to cater for different needs and applications, allowing streamlined workflow for higher efficiency and patient care.

According to Prof Mathys Labuschagne, the Head of the Clinical Simulation and Skills Unit, ultrasound training will improve the quality of doctors graduating in the faculty. “We are really excited about this. You can diagnose many conditions using ultrasound and deliver point-of-care ultrasound; this will become a natural part of students’ training and clinical practice in future.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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