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08 December 2020 | Story Nelia Oosthuysen | Photo Charl Devenish
Nelia Oosthuysen South Campus
Nelia Oosthuysen is a digital content creator and curator on the UFS South Campus.

Every year begins chock-full of new opportunities, expectations, dreams… And so, we also approached 2020 with a perennial positivity unaware of what lay ahead. New challenges? The Coronavirus Pandemic took care of that, more than we could have ever anticipated. On 23 March 2020, our President announced a national lockdown period that would have numerous ramifications. Most of these would be negative, as we know all too well: Our personal lives, the things we read in the paper / on social media, and what we see around us. But I decided to stop and focus on the positives that could come out of this pandemic as well as some “food for thought”.

We were all dumbstruck at our planet’s ability to heal itself in such a short time and show off the astounding beauty that nature has to offer, such as the sparkling clean canals in Venice. Pollution decreased in leaps and bounds, and for once, residents of some of the major cities in the world could not see what they were breathing in! NASA observed this phenomenon with satellites in the atmosphere that travelled above Asia, America, and Europe during this time.

On a more personal note, the lockdown period was an opportunity for me — and one I hope everyone also used to some degree — to step back, do a little introspection, and reflect on the crucial aspects of everyday life. Reflecting on the significance of relationships with family and friends, our responsibility towards our planet and everything on it, as well as new awareness and sensitivity towards those in a less fortunate position than we are in. Lastly, but certainly not least: How is my spiritual life? Am I spending enough time with my Creator as my only source of energy in these trying times? I can only speak for myself, but during this time, I was able to take stock of my life again and to prioritise what is and what should be important to me. Let us then go forth with a new lease on life keeping in mind the wisdom in this anonymous aphorism: “Some people cannot be cured, but everyone can heal.”

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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