Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
08 December 2020 | Story Nelia Oosthuysen | Photo Charl Devenish
Nelia Oosthuysen South Campus
Nelia Oosthuysen is a digital content creator and curator on the UFS South Campus.
Every year begins chock-full of new opportunities, expectations, dreams… And so, we also approached 2020 with a perennial positivity unaware of what lay ahead. New challenges? The Coronavirus Pandemic took care of that, more than we could have ever anticipated. On 23 March 2020, our President announced a national lockdown period that would have numerous ramifications. Most of these would be negative, as we know all too well: Our personal lives, the things we read in the paper / on social media, and what we see around us. But I decided to stop and focus on the positives that could come out of this pandemic as well as some “food for thought”.

We were all dumbstruck at our planet’s ability to heal itself in such a short time and show off the astounding beauty that nature has to offer, such as the sparkling clean canals in Venice. Pollution decreased in leaps and bounds, and for once, residents of some of the major cities in the world could not see what they were breathing in! NASA observed this phenomenon with satellites in the atmosphere that travelled above Asia, America, and Europe during this time.

On a more personal note, the lockdown period was an opportunity for me — and one I hope everyone also used to some degree — to step back, do a little introspection, and reflect on the crucial aspects of everyday life. Reflecting on the significance of relationships with family and friends, our responsibility towards our planet and everything on it, as well as new awareness and sensitivity towards those in a less fortunate position than we are in. Lastly, but certainly not least: How is my spiritual life? Am I spending enough time with my Creator as my only source of energy in these trying times? I can only speak for myself, but during this time, I was able to take stock of my life again and to prioritise what is and what should be important to me. Let us then go forth with a new lease on life keeping in mind the wisdom in this anonymous aphorism: “Some people cannot be cured, but everyone can heal.”

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept