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18 February 2020 | Story Xolisa Mnukwa | Photo Xolisa Mnukwa
First year Kovsie students
From top left - Kamvelihle Sikrweqe; top right - Chloe Gagiamo; bottom left - Bronwyn du Plessis; bottom right - Lutho Mvalo

A student’s first year out of high school and in university is always characterised by a sea of unlimited opportunities, emotions, and decision-making. We took to the streets of the Bloemfontein Campus to find out why the UFS was their preferred academic choice.

“I recently realised that I’m not an engineer or a doctor, but I’m a problem solver; I just wanted to study something different that would offer me great opportunities in life. I’m very open to learning more about myself and my degree, and the career that I will lead. I chose the UFS because they made me feel important, they showed that they care, the support here is crazy and I need that right now.” – First-year Actuarial Science student, Kamvelihle Sikrweqe

“I’m originally from Butterworth in the Eastern Cape, and I chose this university because I heard about the quality of service provided to students; when I got here, I experienced it for myself. The campus environment is so warm and inviting, I’m loving this place already.” – First-year Psychology and English major, Lutho Mvalo

“I chose to study Education because I have a big passion for children, and I believe the change in our country can only start with them. I’m from Bloemfontein and my family is here too. The university is central to everything in the country, but because of this city and the tightknit community at the UFS, I felt like this university was for me – because I believe in unity and working together.” – First-year Education (Foundation Phase) student, Chloe Gagiamo

“I chose the UFS because of the quality of lecturers the university has. They are on a higher level than any other university, and I really feel confident that I will get a good education here. I recently joined the Imperium day residence, and I plan on joining the choir; I am in it to win it!” – First-year Education (Foundation Phase) student, Bronwyn du Plessis 

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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