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31 January 2020 | Story Leonie Bolleurs | Photo Johan Roux
Short film
Mpendulo Myeni won the iamAFRICA Short Film Competition with his production, EYELASH. He will attend the red-carpet screening of his film in Los Angeles in the US later in February.

When two childhood best friends fall in love, they are too afraid to tell each other; blowing an eyelash becomes the only way to realise their wish. This is the plot of an award-winning film that will receive a red-carpet screening at the Pan African Film Festival (PAFF) in Los Angeles in February. 

Mpendulo Myeni, UFS alumnus and recently appointed Assistant Officer in the Department of Architecture at the University of the Free State (UFS), won the prestigious iamAFRICA Short Film Competition with his production, Eyelash.

Honoured among African filmmakers

Myeni says his love for films comes from his mother. “You could say she instilled in me a passion for films. I remember when I was younger, my five siblings and I always loved watching superhero movies. As a gift, my late mother got us a membership card at the video store chain. She started a tradition that after school, we would go by the video store and rent movies.”

From being exposed to cult classics during his childhood to developing this passion into a degree in Drama and later Film, and now winning this prestigious international award, is a dream come true for Myeni. 

“I knew God would guide me to the place where the content I make, would garner attention on an international platform. However, I did not know that my first public film release would draw such attention. So, all the glory goes to God on this one.”

“I would also never have been able to do this without my partner, co-writer, producer, and cinematographer Faith Riyano; the cast and crew of Eyelash; and the amazing support of the lecturers and staff in the UFS Department of Film and Visual Media.”

Myeni says he is honoured to be recognised among his fellow African filmmakers. 

Finding new storytelling talent

The iamAFRICA Short Film Competition is a YouTube project in partnership with the Pan African Film Festival and The Africa Narrative. They aimed to find new storytelling talent based in Sub-Saharan Africa and received more than 160 submissions from across the African continent.

Criteria were, among others, that the film should be in English or have English subtitles, it must be less than 30 minutes, and it should be shot entirely on the African continent.

Michelle van Gilder, founder of The Africa Narrative, says: “The African continent is bursting with creative talent waiting to be discovered by the rest of the world, which is why this initiative is so exciting. These young directors represent the excellence of Africa’s filmmaking community, and it’s a joy to see their stories brought to a global audience.”

Marc Brogdon, Director of Marketing for PAFF, says Eyelash beautifully captures the excellence and artistry of African filmmaking that the competition aimed to identify and showcase to the rest of the world. “This is just the beginning of what is sure to be an exciting journey in bringing your film to a wider audience,” he congratulated Myeni. 

Learning from the best in Los Angeles

Myeni is scheduled to fly to Los Angeles later in February to participate in a day of workshops, production training and networking with the entertainment industry at YouTube Space LA. 

He says: “I am eager to learn about what it takes to make the type of films that are on par with these industry giants. I am excited to pick their brains and learn from their blueprints. I am eager to learn the process of filmmaking from them, as this will enrich my own work.”

In a statement issued by the iamAFRICA project, PAFF states that they believe film and art can lead to a better understanding and foster communication between peoples of diverse cultures, races, and lifestyles, while at the same time serve as a vehicle to initiate dialogue on the important issues of our time.


News Archive

Launch of the Africa office of the IIDE
2006-05-25

Attending the launch of the Africa office of the IIDE were from the left Prof Sytse Strijbos (Chairperson of IIDE Europe), Rev Kiepie Jaftha (Chairperson of the IIDE in Africa’s Board of Directors and Chief Director: Community Service at the UFS) and Prof Frederick Fourie (Rector and Vice-Chancellor of the UFS).

 

Attending the launch were from the left Prof Lucius Botes (Director: Centre of Development Support at the UFS), Dr Samuel Kareithi (Head: Community Development at the Cornerstone Christian College, Cape Town), Rev Kiepie Jaftha (Chairperson of the IIDE in Africa’s Board of Directors and Chief Director: Community Service at the UFS), Prof Sytse Strijbos (Chairperson of IIDE Europe) and Dr Ezekiel Moraka (Vice-Rector:  Student Affairs at the UFS).

Africa office of IIDE launched on UFS main campus 

The Africa office of the International Institute for Development and Ethics (IIDE) was today (26 May 2006) launched on the Main Campus of the University of the Free State (UFS) in Bloemfontein.

“The IIDE specialises in the studying and research of general questions of developmental theory and practices and provides services and support in education, strategic planning, policy formulation, advocacy and capacity building of development agencies,” said Rev Kiepie Jaftha, Chairperson of the IIDE in Africa’s Board of Directors and Chief Director: Community Service at the UFS.

According to Rev Jaftha the IIDE in Africa will focus on the conceptual and normative aspects of developmental processes in Sub-Saharan Africa.  “We want to foster local and international partnerships with various relevant role-players in civil society, the private sector and public sector in the SACD region and later expand our operations to the rest of Africa,” said Rev Jaftha.

The IIDE in Africa cooperates with a similar foundation in Europe, functioning as the IIDE Europe.  This institute was founded in 2003 and its head office is situated in the Netherlands.  The UFS is a funder of the IIDE in Africa together with the Paul Foundation and private sponsors from the Netherlands.

“We have already started with various projects which are in various stages of implementation,” said Rev Jaftha.  Some of these projects include, among others, the broadening of the master’s degree in Christian Studies of Science and Society (MACSSS) which is currently housed at the Vrije Universiteit in Amsterdam to tertiary institutions in South Africa such as the UFS, the University of Stellenbosch and the Potchefstroom Campus of the Northwest University.

“Another project is an investigation into the possibility of initiating a broad development initiative in the poverty stricken Qwaqwa area.  This initiative will attempt to concentrate on issues like the training and empowerment of prospective entrepreneurs in the region, the identification of prospective entrepreneurs for the rendering of development support and the monitoring of the impact of information and communication technology on local communities during the implementation of sustainable development initiatives,” said Rev Jaftha.

“The establishment of the Africa office of the IIDE on the UFS Main Campus is an indication of one of the aims of the UFS to play a role in South Africa and Africa.  It also signifies our aim to contribute meaningfully to research and development and to establish links between the academe and practice,” said Rev Jaftha. 

 

Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
26 May 2006

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