Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
21 January 2020 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Prof Danie Vermeulen, Prof Arno Hugo, and master’s student in Consumer Sciences, Mandisa Masuku in the newly renovated sensory laboratory in the Agricultural Building on the UFS Bloemfontein Campus.
Prof Danie Vermeulen, Prof Arno Hugo, and master’s student in Consumer Sciences, Mandisa Masuku in the newly renovated sensory laboratory in the Agricultural Building on the UFS Bloemfontein Campus.

Imagine all food tasting the same …

Fortunately, this is not the case, as consumers like to enjoy what they eat. Tasting food is important because it enables suppliers to adapt food products to consumers’ preferences.

According to Prof Arno Hugo of the Department of Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS), it is important for food companies to make sure that new food products are acceptable to consumers before launching such products. Often, companies also want to confidentially compare and profile their new or even established products against their competitors’ products. Lately, food companies also have the need to adapt European or North American food products for the local consumer (Africanisation of food products). Independent sensory laboratories are needed for such work. 

Dr Carina Bothma, Senior Lecturer and sensory science expert – also from the Department of Microbial, Biochemical and Food Biotechnology – who manages the sensory laboratory, says the laboratory at the university performs sensory analysis, which is a scientific discipline used to evoke reactions from humans regarding the five senses of sight, smell, touch, taste, and hearing. These reactions can be captured from first bite to complete mastication and are then statistically analysed and interpreted by a sensory analyst.

With the support of the Dean of the Faculty of Natural and Agricultural Sciences, Prof Danie Vermeulen, a project to the value of R3 million to upgrade the existing sensory laboratory in the Agricultural Building on the UFS Bloemfontein Campus, is nearing completion. Minor improvements will be completed by June 2020.

According to Dr Bothma, upgrades were done in three sections, including a training area (with seating for 12 trained panellists); a computerised 12-booth tasting area (with a three-light communication system); and a preparation area. The latter consists of a walk-in fridge and walk-in freezer, a 10-rack industrial steam-jet oven, a ventilation system to control and maintain a negative pressure in the preparation area – so that odours do not move to the tasting area, two mobile units with four gas plates in each unit, and a sputum and control area equipped with a computer.

Prof Hugo, who is mainly responsible for planning trials and statistical analyses of sensory data, says the sensory laboratory is truly a fantastic facility and big asset for the university. “I think it is one of the best-planned and best-equipped sensory laboratories in South Africa.”

Alternative food products profiled

He continues: “Several sensory studies have been done regarding the influence of salt reduction on the meat quality of various meat products, as well as the effect of different feed supplements on meat quality. Meat was also evaluated, comparing the meat quality of animals from different production systems.”

Dr Bothma states that food products to be evaluated vary and may include new products in product development. “Several interesting food products have been tested in the lab so far. Underutilised vegetables such as amaranth and cactus pears, and newly introduced crops such as edamame, have been evaluated.  Ancient grains such as fonio have also been profiled.  An African staple, amagwinya, is currently being profiled, as well as food products containing insect flour,” she says.

Testing and teaching

According to Dr Bothma, a trained panel consisting of 10 to 12 panellists is highly trained to verbally describe a food product or characteristic.  For other tests, consumers of a specific food product to be tested, are sourced. Such a panel can consist of between 75 and 300 persons, depending on the requirements of the client.  Panels can also be compiled according to specific demographics. All demographic information remains anonymous.  

Sensory analysis forms part of academic research projects and a number of PhD and master’s degrees have been done in the laboratory. 

She says: “Postgraduate students work in the sensory lab under supervision of the sensory analyst. They personally recruit panellists on the campus, referred to as 'convenience sampling'. These assistants do the preparation for the tasting, preparing up to 500 individual samples for a test that has 100 panellists and five products.  They attend to the panellists, serve the samples, collect and decode ballot sheets, and enter data into Excel for statistical analysis.”

More than 20 accredited scientific articles have already been published from research done in this laboratory.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept