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29 January 2020 | Story Xolisa Mnukwa
Kovie Act
For more information on the 2020 Kovsie ACT programme and the upcoming events, visit the UFS Kovsie ACT website page, email: jool@ufs.ac.za or call: +27 51 401 2718 or visit Kovsie ACT on Facebook and Twitter.
The University of the Free State (UFS) is preparing for an exciting 2020 KovsieAct programme, with Amapiano superstar Kabza de Small, deep house music pioneers Black Motion, and musical sensations Spoegwolf and Early B poised to entertain students, staff, and the public at a Kovsie ACT music festival on 1 February 2020. 

Something new to the programme this year is the Kovsie ACT eco-vehicle parade through the streets of Bloemfontein. This parade replaced the old RAG float building and procession.

This is done with the intention to foster a close relationship with the broader Bloemfontein community. The parade on 1 February 2020 is also a celebration by first-year students of their entry into the UFS campus community.

The parade will be followed by an eco-vehicle race taking place on the UFS Bloemfontein Campus. Five teams will compete in categories including an Endurance race, Slalom course, Obstacle course, and Formula1-inspired race. Karen Scheepers, 
UFS Assistant Director for Student Life, says Kovsie ACT is a great opportunity for students to learn about sustainable environmental development through exciting community-building activities. “It’s an opportunity for them to learn new skills and build valuable relationships.”

“Skills developed through the programme include students learning to listen and communicate better; they also acquire time-management and relationship-building skills. Kovsie ACT also propels them to persevere and practise responsibility and pride in the activities they participate in throughout the programme, which sees them personify the term ‘only a Kovsie knows the feeling’,” Scheepers explained. 

Dr WP Wahl, Director: Student Life in the Department of Student Affairs, says the UFS has already initiated the next phase of the eco-vehicle project.  

“The Department of Student Affairs, in partnership with merSETA and the Department of Engineering Sciences (Faculty of Natural and Agricultural Sciences), is developing six skills programmes that will significantly enhance the developmental impact of this programme for participating students.  To this effect, a team of engineers and instructional designers are working with the UFS to ensure that the necessary competencies are embedded in these skills programmes, which will help graduates compete on a global scale.  Students will be able to apply to become part of this high-tech phase of the eco-vehicle project during April 2020.” 

Kovsie ACT programme

09:00 – Kovsie Act Parade departing from the UFS Furstenburg Gate. Short parade through Mangaung: Nelson Mandela Drive – Zastron Street – 2nd Avenue – Kellner Street and return via Nelson Mandela Drive to the UFS

11:00 - Parade arrives back at UFS Furstenburg Gate

11:30–14:00: Eco-vehicle race at Mokete Square (previously known as the Red Square) on the Bloemfontein Campus

 16:00–till late: Kovsie ACT Music Festival at Bloemfontein Campus Rag Farm 
For more information on the above-mentioned events, visit the UFS Kovsie ACT page, email: jool@ufs.ac.za or call: +27 51 401 2718 or visit Kovsie ACT on Facebook and Twitter.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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