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17 January 2020 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Prof Aliza le Roux and Dr Mpho Romoejane
Prof Aliza le Roux and Dr Mpho Ramoejane (camera-trap expert) at a wetland area in the Golden Gate National Park, searching for the rare white-winged flufftail.

The White-winged Flufftail, a highly endangered bird species, was spotted less than 70 km from the UFS Qwaqwa Campus, home of the Afromontane Research Unit (ARU). In collaboration with BirdLife South Africa, the ARU is conducting a study to find out if this species also made its home in the Golden Gate Highlands National Park.

This rare species has so far only been found at three sites in South Africa.


Study to benefit local community

One of the ARU’s goals is to undertake research that will benefit the local communities, including SANParks. Should it be confirmed that these rare birds are also found in the area, the status of the Golden Gate Highlands National Park in the Important Birding Area (IBA) directory is likely to increase.

Prof Aliza le Roux, Associate Professor in the Department of Zoology and Entomology on the Qwaqwa Campus of the University of the Free State (UFS) and affiliated to the ARU, is conducting the study. She is also involved in other wetland studies.

According to Prof Le Roux, it is very difficult to find the bird. In a study, Prof Le Roux, Dr Sandy-Lynn Steenhuisen (botanist in the Department of Plant Sciences), and Dr Ralph Clark (ARU Director) have been deploying song meters in a rolling grid in the wetland areas, recording all bird noises around dawn and dusk. This is a non-invasive method to record bird sounds and helps to maintain the health of wetlands.

With these song meters they are trying to create a soundscape of the wetlands, recording all the sounds of the area by changing the location of the song meters every two weeks to cover the entire 2 km-long wetland area. Soundscape ecology is a fairly new technique and could be an effective way of measuring wetland health in high-altitude settings.

“In contrast with camera traps, song meters do not need a direct line of sight to record the presence of a specific bird – it can pick up songs from 150 m away in all directions. Camera traps may, however, be useful for adding visual confirmation of any bird’s presence, which is useful for a species that has only been heard a few times. In fact, no recording of the White-winged Flufftail’s call is currently in the public domain,” says Dr Le Roux.


Collaboration with Japanese university

Using these recordings from the soundscape, the team identifies the different bird, frog, and insect sounds recorded. According to Prof Le Roux, they are fairly new to the process and she would like to learn more, specifically about the analysis of the song diversity. She is visiting researchers at the Okinawa Institute of Science and Technology (OIST) in Japan in early December to investigate the variety of tools available to effectively analyse terabytes of acoustic data. Researchers at OIST have done similar studies on soundscapes in Okinawa along an urban gradient, and their expertise as well as access to a supercomputer could boost this research significantly.

The Qwaqwa area is on the border of the White-winged Flufftail’s expected distribution range.

“Because they and their habitat are threatened,
we are not sure if they are in the area;
and whether they may only be here to breed.”
—Prof Aliza Le Roux,
Associate Professor, UFS.


“If we find that they did make the park their home, they will be more protected, as the park is a conservation area.”


Grasslands

Prof Aliza le Roux and Dr Mpho Ramoejane (camera-trap expert) at a wetland area in the Golden Gate National Park. The wetlands often get trampled, affecting the condition of the area. Interestingly, trampling improves conditions for flufftails, as the cattle open up spaces between the reeds.

Photo: Leonie Bolleurs

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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