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22 June 2020 | Story Lelanie de Wet | Photo Sonia du Toit (Kaleidoscope Studio)
Barend Nagel, left, and Lelanie de Wet from the Department of Communication and Marketing.
The Department of Communication and Marketing is the proud winner of two prestigious international awards, recognised by their peers for outstanding work in the communications profession. 

These two international awards will increase the total number of international awards won by the department since 2014, to fifteen.

Lacea Loader, Director of the department, says: “Receiving international recognition from prestigious professional organisations such as the Council for Advancement and Support of Education (CASE) and the International Association of Business Communicators (IABC) is a huge achievement. It is the culmination of consistent high-quality work by a team of dedicated professional communicators, and I am extremely proud of these achievements – especially because the UFS was one of the few universities in the country to have achieved such international recognition so far this year.” 

CASE Gold Circle of Excellence Award
Lelanie de Wet, Manager: Digital Communication, and her team won an international award for the communication and marketing plan and the execution of the 2019 Kovsies Multilingual Mokete. This entry won a 2020 CASE Gold Circle of Excellence Award in the Diversity and Talent Management (Diversity Initiatives) category. The Northwestern University in the United States took Grand gold in this category and Tufts University, also from the United States, took silver. 
CASE is a global non-profit association dedicated to educational advancement – alumni relations, communications, development, marketing, and advancement services – sharing the goal of championing education to transform lives and society. 

Each year, CASE recognises best practices in advancement, as well as outstanding people contributing to the growth and understanding of the advancement profession. The awards acknowledge superior accomplishments with a lasting impact, demonstrating the highest level of professionalism, and delivering exceptional results. A total of 2 752 entries in 100 categories from 587 institutions were received for the 2020 awards. 

High praise was received from the judges for this project: “This is one of the most exciting entries we have seen in our many years of judging. With the theme of ‘I have a voice’, they celebrated the multiple languages spoken on their campus. The planning and emphasis on inclusivity were extraordinary. They engaged their entire community in the process and the celebration. As they said in their nomination form, We did not want this to be just another festival that happens ‘on’ campus, but rather a festival that happens ‘for’ campus. They succeeded beautifully.”

IABC Gold Quill Award of Merit
Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his gender-based violence awareness campaign photographs in the Audiovisual communication skills category.

The IABC is a global network of communications professionals. For more than 40 years, IABC’s Gold Quill Awards have been recognising and rewarding excellence in strategic communication worldwide. The awards programme is recognised as one of the most prestigious in the communications profession. This is the 9th award the department has received from the IABC. In 2014, the department also received the prestigious IABC Jake Wittmer Research Award.

This year, the awards committee selected 201 entries as world-class, with 81 entries earning Excellence Awards and 120 Merit Awards. Winners come from all over the world, with 12 countries represented in the list of winners. Some of the competitors in the Audiovisual communication skills category included international companies such as Tiffany and Co., Crown Castle from the US, Sappi Southern Africa, and Cropley Communication from Australia.

The judges commended the creativity and innovation of the photographs:  “A very creative campaign that would leave a lasting impression on everyone who sees it.”
“A really innovate campaign likely to connect to the audience and make them think.”

Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete drumming circle
Kovsies Multilingual Mokete drumming circle
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete main stage
Kovsies Multilingual Mokete main stage
Kovsies Multilingual Mokete student art
Kovsies Multilingual Mokete student art
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Student performance
Student performance
Student performance
Student performance

News Archive

UFS intensifies its advocacy on humanity and solidarity to Japan
2011-03-08

Staff and students from our university, marching for humanity
Photo: Stephen Collett

Staff and students from the University of the Free State (UFS) representing various associations and student bodies, together with Kovsie supporters, braved the cold and wet weather yesterday (17 March) as they embarked on a march for humanity. This occurred just two days after an urgent meeting had been called by the Dean of Student Affairs, Mr Rudi Buys to create a platform for students to deliberate on mechanisms to be used in supporting Japan, which is facing immense challenges, thereby responding to their unfortunate current situation. It is also a day after the direct conversation between the UFS and the South African ambassador to Japan, Mr Gert Grobler, a Kovsie alumnus.

The visibly spirited group started their march from the Main Building on the UFS Main Campus in Bloemfontein. Within minutes the Callie Human Centre – assembly point for the participants – was occupied by students and staff members who arrived in their numbers, carrying banners with messages of support for Japan.

Modieyi Motholo, ISC Chairperson, read a memorandum in the presence of more than 300 students. “We, the community of the University of the Free State, as sons and daughters of South Africa and the world, by our very action in this march today, celebrate our shared humanity, declare our solidarity with the people of Japan, and join the movement to build a culture of Human Rights. We declare our commitment to the cause of human dignity and equality, and the promotion of human rights, non-racialism and non-sexism,” read the memorandum. 

“Japan is far; we shall never be able to take the entire Kovsie community there to assist the Japanese in rebuilding their homes. However, we can show our solidarity and raise an awareness for their unfortunate circumstances by our numbers,” Modieyi said.

Mr Buys admitted to being overwhelmed by the united Kovsie community he witnessed standing up for a cause they believed in. On receiving the memorandum on behalf of the UFS management, he stated: “There is a different and new set of values in our student community. We have the best students in the world, driven by a pioneering spirit aimed at building a new society. We have come so far in a short period of time. You deserve recognition as a student population.”

The march was also organised to declare the UFS’s support and solidarity for the people of Japan. The solidarity campaign has further been intensified with the establishment of committees comprising fundraising, research, marketing and awareness, spirituality and volunteers. Nida Jooste, the ISC Vice-Chairperson, said that the research committee was busy conducting a comprehensive study on how the UFS can be of assistance to the Japan. “With the report we will be able to design and implement programmes that will be aligned with the needs of the people of Japan. “In the meantime, we will carry out small projects that will keep the flame of solidarity burning on our campus,” she concluded.

Noticeable amongst the attendees were Mr John Samuels, the current Director of the International Institute for Studies in Race, Reconciliation and Social Justice.

 

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