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22 June 2020 | Story Lelanie de Wet | Photo Sonia du Toit (Kaleidoscope Studio)
Barend Nagel, left, and Lelanie de Wet from the Department of Communication and Marketing.

The Department of Communication and Marketing is the proud winner of two prestigious international awards, recognised by their peers for outstanding work in the communications profession. 

These two international awards will increase the total number of international awards won by the department since 2014, to fifteen.

Lacea Loader, Director of the department, says: “Receiving international recognition from prestigious professional organisations such as the Council for Advancement and Support of Education (CASE) and the International Association of Business Communicators (IABC) is a huge achievement. It is the culmination of consistent high-quality work by a team of dedicated professional communicators, and I am extremely proud of these achievements – especially because the UFS was one of the few universities in the country to have achieved such international recognition so far this year.” 

CASE Gold Circle of Excellence Award
Lelanie de Wet, Manager: Digital Communication, and her team won an international award for the communication and marketing plan and the execution of the 2019 Kovsies Multilingual Mokete. This entry won a 2020 CASE Gold Circle of Excellence Award in the Diversity and Talent Management (Diversity Initiatives) category. The Northwestern University in the United States took Grand gold in this category and Tufts University, also from the United States, took silver. 
CASE is a global non-profit association dedicated to educational advancement – alumni relations, communications, development, marketing, and advancement services – sharing the goal of championing education to transform lives and society. 

Each year, CASE recognises best practices in advancement, as well as outstanding people contributing to the growth and understanding of the advancement profession. The awards acknowledge superior accomplishments with a lasting impact, demonstrating the highest level of professionalism, and delivering exceptional results. A total of 2 752 entries in 100 categories from 587 institutions were received for the 2020 awards. 

High praise was received from the judges for this project: “This is one of the most exciting entries we have seen in our many years of judging. With the theme of ‘I have a voice’, they celebrated the multiple languages spoken on their campus. The planning and emphasis on inclusivity were extraordinary. They engaged their entire community in the process and the celebration. As they said in their nomination form, We did not want this to be just another festival that happens ‘on’ campus, but rather a festival that happens ‘for’ campus. They succeeded beautifully.”

IABC Gold Quill Award of Merit
Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his gender-based violence awareness campaign photographs in the Audiovisual communication skills category.

The IABC is a global network of communications professionals. For more than 40 years, IABC’s Gold Quill Awards have been recognising and rewarding excellence in strategic communication worldwide. The awards programme is recognised as one of the most prestigious in the communications profession. This is the 9th award the department has received from the IABC. In 2014, the department also received the prestigious IABC Jake Wittmer Research Award.

This year, the awards committee selected 201 entries as world-class, with 81 entries earning Excellence Awards and 120 Merit Awards. Winners come from all over the world, with 12 countries represented in the list of winners. Some of the competitors in the Audiovisual communication skills category included international companies such as Tiffany and Co., Crown Castle from the US, Sappi Southern Africa, and Cropley Communication from Australia.

The judges commended the creativity and innovation of the photographs:  “A very creative campaign that would leave a lasting impression on everyone who sees it.”
“A really innovate campaign likely to connect to the audience and make them think.”

News Archive

Regional winner designing her way to Architectural Student of the Year Award
2016-03-09

Description: Corobrik award Tags: Corobrik award

Musa Shangase, Corobrik Commercial and Marketing Director, and Nilene van Niekerk.

For 29 years, Corobrik has been celebrating the most outstanding architectural talent in South Africa. This year, Nilene van Niekerk – a master’s graduate of the University of the Free State (UFS) Department of Architecture – features as one of the regional winners.

Deciding on a dissertation topic, Nilene contemplated how she could use architecture as a tool to address a non-architectural contemporary problem specific to post-apartheid democratic South Africa. Her answer was born from her passion for freedom of speech. “Freedom of speech and the intimidation of journalists by the controversial Secrecy Bill were at the forefront these past few years,” Nilene says. “Although freedom of expression are generally protected practices in South Africa’s constitution, the persistent role of the government to protect state information is a substantial threat to citizens’ constitutional right of freedom of expression.”

This resulted in Nilene’s dissertation topic, Freedom of Expression Forum. This architectural concept envision a building, in the vicinity of Constitutional Hill, that symbolises protest against the Secrecy Bill. The building will provide “protection to journalists and become a pivotal point where classified information can be sent and archived. It will also establish a public space that encourages communication – all in the name of fostering the right of freedom of expression within this human rights precinct,” Nilene says.

Nilene will now go on to compete for the national title at the Corobrik Student Architect of the Year Awards in Johannesburg in May 2016.

“The project also rethinks the idea of sustainability as it focuses on how to contribute to a sustainable political future in South Africa. I believe that we as architects, especially in a third world country, should think beyond the normative boundaries of sustainability,” Nilene says.

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