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18 March 2020 | Story Valentino Ndaba | Photo Charl Devenish
Education
Members of the Faculty of Education Academic Advisory Board at its inaugural meeting held on the University of the Free State’s Bloemfontein Campus.

A first of its kind for the University of the Free State (UFS), the Faculty of Education Academic Advisory Board (AAB) was inaugurated on 5 March 2020 to provide guidance on developing industry-driven academic programmes.

Chairman of the Board and Dean of the faculty, Prof Loyiso Jita, explained the relevance of the structure. “Essentially, the Board is there to provide advice to the faculty on how we can be at the top of our game, connect with practitioners out there, and give ourselves an edge both in terms of our strategic research goals as well as raising the required finance to run our programmes effectively.”

A future-focused faculty
At its first sitting on the UFS Bloemfontein Campus, the Board made recommendations which the faculty has committed to implementing. The first suggestion put forward was to align the faculty to the larger higher-learning industry and education practitioners.

Bridging the gap between the institution and these stakeholders is of utmost significance: “There is still a feeling that we universities operate as ivory towers. Everything that we do, whether it is research, engaged scholarship, or teaching, has to be anchored in the practice. It has to be designed to influence and in most cases to change the practice in our communities,” added Prof Jita.

Other key focus areas identified include science and mathematics education. Prof Jita leads the South African National Roads Agency (Sanral) Research Chair that focuses on science education in the country. In the first five years of its existence, the Chair has helped graduates achieve 28 PHDs, eight master’s degrees, and has produced 66 publications. Prof Jita revealed that the Sanral Chair has challenged itself to double these statistics in the next five years.

Childhood development
Early Childhood Development (ECD), as a development zone will be championed as recommended by the Board. According to the Dean: “We have developed a strength as a faculty in that we have been leading in curriculum development in the area of ECD and have even hosted a number of workshops for other universities.”

Subsequent to that, the faculty has also decided to shine a spotlight on literacy. A project plan is pending submission to the National Research Foundation (NRF) for funding.

Long-term sustainability
The Advisory Board made a commitment to help the faculty develop more durable partnerships with industry players instead of the usual year-to-year collaborations. Undertaking the task to develop medium- to long-term partnerships of three to five years would be helpful because that could result in more sustainable projects and funding. A progress report is expected by the Board at its follow-up meeting scheduled for November 2020. 

Why an Academic Advisory Board?
Academic Advisory Boards are established across higher-learning institutions to ensure development aligned with regional, local, and global standards. Our Faculty of Education intends to use this structure to assist in terms of strategic direction and quality assurance of curriculum development and content delivery. Generally, the establishment of active AABs seeks to ensure that graduates comply with the expectations of the workplace, curriculum relevance for industry and the inclusion of the necessary knowledge, skills and attributes graduates will need in their specific fields.

Its purpose is to also assist in formulating and achieving strategic objectives, help make the connection between academic knowledge and “real work” skills, build a list of practitioners who could serve as classroom and graduation guest speakers, and create opportunities for students to learn workplace skills by providing suitable internship locations.

The Faculty of Education’s Board consists of the chief executive officers (CEOs) from the Education, Training and Development Practices Sector Education and Training Authority (ETDP SETA); the South African Council for Educators (SACE),the National Education Collaboration Trust (NECT) and Umalusi. In addition to the CEOs are six external members, three Heads of Schools, the Programme Director for Research and Engaged Scholarship, the Assistant Dean of the faculty at the Qwaqwa Campus, the Vice-Dean, as well as the Dean. 

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Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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