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03 March 2020 | Story Michelle Nöthling | Photo Supplied
Digital Storytelling
Universities, non-profit organisations, and community members collaborated in the recent symposium, Scholarship of Engagement through Digital Storytelling for the Common Good, hosted by the UFS. From the left, are Julie Adair (Glasgow Caledonian University), Prof Puleng LenkaBula (UFS), Prof Lesley Wood (NWU), and Prof Boiphelo Marilyn Setlalentoa (NWU).

A symposium that bridges the divide between academics and the community? This may sound like a contradiction in terms. However, this is exactly what the Directorate: Community Engagement and the Centre for Development Support at the University of the Free State (UFS) recently achieved. For the symposium, Scholarship of Engagement through Digital Storytelling for the Common Good, these two units at the UFS partnered to host a truly collaborative forum between international and local academics, NPOs, government officials, and Bloemfontein community members. For two days, from 26 to 27 February 2020, ideas and knowledge were exchanged on how to initiate and sustain social innovation and change.

Speaking on the topic of engaged scholarship, Prof Puleng LenkaBula, Vice-Rector: Institutional Change, Student Affairs, and Community Engagement at the UFS, remarked that “universities are not ivory towers that are disengaged in the lives and the well-being of their societies”. It is for this reason, therefore, that this symposium offered the opportunity to investigate the area of overlap between community involvement, social innovation, and digital storytelling in order to enhance engaged scholarship. 

Communities sharing knowledge

Karen Venter, Assistant Director: Community Engagement at the UFS, explained that ‘community’ not only refers to a group of people in a certain geographic location, but that communities are also formed on the basis of shared knowledge, values, experiences, or traditions. Engagement requires academics and students to build lasting relationships with people in the various communities in order to accomplish shared goals. These shared goals commonly include learning and research but should also span boundaries to cultivate multi-directional knowledge-sharing and even creating new courses with the input of the community. Ultimately, these interactions should enhance and benefit all participants equally in a relationship of shared power – a learning together through true reciprocity.

The second pillar of the symposium – the concept of social innovation – was introduced by Adelaide Sheik from the University of Johannesburg’s Centre for Social Entrepreneurship and Social Economy. Social innovation refers to those products, services, models, markets, and processes that offer effective and sustainable solutions for social and environmental problems. “The concept of social innovation,” Sheik said, “focuses attention on the ideas and solutions that create social value.” It is through partnering with institutions such as universities that these social solutions and values can find a bedrock in which to flourish through the sharing of skills and expertise.

Enhancing digital skills, informing scholarship, and sharing ideas 

Perhaps the golden thread that tied all the elements of the symposium together was digital storytelling. Julie Adair, Director of Digital Collaboration at Glasgow Caledonian University, and leader of the Common Good First project, underscored the great potential of digital storytelling – especially in higher education. Essentially, digital storytelling is a first-person narrative created by means of recorded voice, images, music, and sounds. Participants come together in a small facilitated story circle and share their experiences in an emotionally safe environment. Within these circles, participants then co-collaborate to shape and develop each other’s stories into personal scripts. Each participant is guided in the process to record and edit their script into a digital story, which is then shared among the group, or subsequently with even bigger audiences. In support of this initiative, the UFS Centre for Development Support recently opened a digital storytelling lab. As a methodology, digital storytelling is greatly adaptable to different contexts, giving voice to lived experiences. It is for this reason that digital storytelling is an excellent tool for identifying community needs, enhancing digital skills, informing scholarship, and sharing ideas. 

The success of the symposium can surely be measured against the response of the participants. In a mutually supportive environment, new networks were fostered between academics, community members, and NPOs, with renewed hope of finding solutions together.

News Archive

MBA Programme - Question And Answer Sheet - 27 May 2004
2004-05-27

1. WHAT MUST THE UNIVERSITY OF THE FREE STATE (UFS) DO TO GET FULL ACCREDITATION FOR THE MBA PROGRAMMES?

According to the Council on Higher Education’s (CHE) evaluation, the three MBA programmes of the UFS clearly and significantly contribute to students’ knowledge and skills, are relevant for the workplace, are appropriately resourced and have an appropriate internal and external programme environment. These programmes are the MBA General, the MBA in Health Care Management and the MBA in Entrepreneurship.

What the Council on Higher Education did find, was a few technical and administrative issues that need to be addressed.

This is why the three MBA programmes of the UFS received conditional accreditation – which in itself is a major achievement for the UFS’s School of Management, which was only four years old at the time of the evaluation.

The following breakdown gives one a sense of the mostly administrative nature of the conditions that have to be met before full accreditation is granted by the CHE:

a. A formal forum of stakeholders: The UFS is required to establish a more structured, inclusive process of review of its MBA programmes. This is an administrative formality already in process.

b. A work allocation model: According to the CHE this is required to regulate the workload of the teaching staff, particularly as student numbers grow, rather than via standard management processes as currently done.

c. Contractual agreements with part-time staff: The UFS is required to enter into formal agreements with part-time and contractual staff as all agreements are currently done on an informal and claim-basis. This is an administrative formality already in process.

d. A formal curriculum committee: According to the CHE, the School of Management had realised the need for a structure – other than the current Faculty Board - where all MBA lecturers can deliberate on the MBA programmes, and serve as a channel for faculty input, consultation and decision-making.

e. A system of external moderators: This need was already identified by the UFS and the system is to be implemented as early as July 2004.

f. A compulsory research component: The UFS is required to introduce a research component which will include the development of research skills for the business environment. The UFS management identified this need and has approved such a component - it is to take effect from January 2005. This is an insufficient element lacking in virtually all MBA programmes in South Africa.

g. Support programmes for learners having problems with numeracy: The UFS identified this as a need for academic support among some learners and has already developed such a programme which will be implemented from January 2005.

The majority of these conditions have been satisfied already and few remaining steps will take effect soon. It is for this reason that the UFS is confident that its three MBA programmes will soon receive full accreditation.

2. WHAT ACCREDITATION DOES THE UFS HAVE FOR ITS MBA PROGRAMME?

The UFS’s School of Management received conditional accreditation for its three MBA programmes.

Two levels of accreditation are awarded to tertiary institutions for their MBA programmes, namely full accreditation and conditional accreditation. When a programme does not comply with the minimum requirements regarding a small number of criteria, conditional accreditation is given. This can be rectified during the short or medium term.

3. IS THERE ANYTHING WRONG WITH THE ACADEMIC CORE OF THE UFS’s MBA PROGRAMMES?

No. The UFS is proud of its three MBA programmes’ reputation in the market and the positive feedback it receives from graduandi and their employers.

The MBA programmes of the UFS meet most of the minimum requirements of the evaluation process.

In particular, the key element of ‘teaching and learning’, which relates to the curriculum and content of the MBA programmes, is beyond question. In other words, the core of what is being taught in our MBA programmes is sound.

4. IS THE UFS’s MBA A WORTHWHILE QUALIFICATION?

Yes. Earlier this year, the School of Management – young as it is - was rated by employers as the best smaller business school in South Africa. This was based on a survey conducted by the Professional Management Review and reported in the Sunday Times Business Times, of 25 January 2004.

The UFS is committed to maintaining these high standards of quality, not only through compliance with the requirements of the CHE, but also through implementing its own quality assurance measures.

Another way in which we benchmark the quality of our MBA programmes is through the partnerships we have formed with institutions such as the DePaul University in Chicago and Kansas State University, both in the US, as well as the Robert Schuman University in France.

For this reason the UFS appreciates and supports the work of the CHE and welcomes its specific findings regarding the three MBA programmes.

It is understandable that the MBA review has caused some nervousness – not least among current MBA students throughout the country.

However, one principle that the UFS management is committed to is this: preparing all our students for a world of challenge and change. Without any doubt the MBA programme of the UFS is a solid preparation.

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