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27 October 2020 | Story Andre Damons | Photo Esi Grünhagen from Pixabay
The first 1 000 days of a baby’s life, from conception to the age of two, are of critical importance as they represent the springboard which will determine the projection of the baby’s life.

The first 1 000 days of a baby’s life, from conception to the age of two, are of critical importance as they represent the springboard which will determine the projection of the baby’s life.

It is for this reason that the Mother and Child Academic Hospital (MACAH) Foundation embarked on the First 1 000 Days’ campaign to create knowledge and awareness around this concept. MACAH is working with the University of the Free State’s (UFS) and the Department of Paediatrics and Child Health to provide healthcare to mothers, their babies and children.

Dr Lizzy Tabane, new Head of Department for Paediatrics and Child Health in the Faculty of Health Sciences says: “Better knowledge amongst our youth about the first 1 000 days is crucial for them to plan their careers and dream big about their future. This could also have an impact on the quality of life of their children. We need to empower our youth through awareness and knowledge to make the right choices.”

The campaign will be launched on 1 November.

According to Prof André Venter, MACAH Founding Director, there is basically pregnancy and two years to “get it right”.

A look at the first 1 000 days

“If we don’t get it right, there are dire consequences, especially for your newborn baby. So let’s look at these first 1 000 days. Firstly, there is the pregnancy and we would want the pregnancy to be as good as possible. That means the mother must be in good mental health, good physical health and have a good social and economic support to carry her through this time.        

“Once the baby is born, there have to be people to look after the baby The baby needs to bond; and this is actually a magical time,” says Prof Venter.

According to Prof Venter, the mother-child dyad is important because the mother is there to make sure the child is adequately fed as well as to make sure the baby develops. The mother is also there to provide emotional support. If this is lacking, the baby can grow up with marked emotional and behavioral difficulties, which will not stand it in good stead for its future.

“So the first 1 000 days are critically important and we need to get it right,” he says. Prof Venter, who is passionate about children and their development, nutrition, growth and thriving, is passionate about the first 1 000 days as it is one of the main interventions that has been shown to be effective to break the generational cycle of poverty in a population.  

Says Prof Venter: “If we don’t look after our pregnant mothers and don’t look after our young children, we put them on a trajectory that is always going to fail the child in the future. If we can get the first 1 000 days right, we can perhaps get them on the trajectory they should be, so that they fulfill their destiny and have a much more fulfilling life, both financially and physically, but also emotionally.

So, yes, it is urgent and imperative that we have to get it right. We have to break the cycle of misery, poverty and unrequited dreams now,” says Prof Venter.   


Dr Lizzy Tabane    Prof Andre Venter

Dr Lizzy Tabane.                                             Prof André Venter.

 

 

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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