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10 September 2020 | Story Rulanzen Martin | Photo Mlungisi Louw
Dr Francois Smith wants his new book, Die kleinste ramp denkbaar, to be a journey to uncover the real disaster.

The new book by Dr Francois Smith from the Department of Afrikaans and Dutch, German and French, Die kleinste ramp denkbaar, is a compelling story about a medical doctor in a typical Free State town. Writing is second nature for Dr Smith, if not first – as evidenced by the success of his debut novel, Kamphoer.

“The success of my previous novel, Kamphoer, greatly contributed to the fact that I was able to get a job at the UFS, especially to teach creative writing,” says Dr Smith, who is currently a Lecturer in Afrikaans and Creative Writing at the University of the Free State (UFS). He does not want to divulge too much about the new book, but says “the story is about a medical doctor in a typical Free State town in whose consulting room a policeman is lying all but senseless from a high fever one morning.” 

The title of the book implies that we all have some kind of disaster fantasy and that the disaster mentioned in the book exists largely in the imagination of the main character – the doctor; that it is something he wants to see. “I am not going to reveal it completely, because in a sense the book is a search for what the disaster is really about,” says Dr Smith. 

For any author, the takeaway message of a book is important. It should touch the lifestyle of the reader in some way. Dr Smith wants Die kleinste ramp denkbaar to say something meaningful about life here in South Africa – “about what makes life here meaningful, or what it is that makes it possible for us to live in the midst of what we experience as a total disaster.” 


Creative Writing a UFS success story

Creative Writing, presented by the Department of Afrikaans and Dutch, German and French, is one of the many success stories that the department is proud of. Dr Smith is part of the formidable team driving the course; also part of the team is Prof Henning Pieterse, a Hertzog Prize-winning poet. 

The success of the course is not only evident from the number of applications, but also from the stream of publications from their stable.  “There will be three this year; in addition to mine, there was also the collection of short stories, Luistervink, by Madré Marais, and later this year Anton Roodt’s novel, Weerlose meganika, will be published,” says Dr Smith.



Die kleinste ramp denkbaar was published by Tafelberg Publishers and is part of the many success stories of the department’s Creative Writing course. 

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News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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