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10 September 2020 | Story Rulanzen Martin | Photo Mlungisi Louw
Dr Francois Smith wants his new book, Die kleinste ramp denkbaar, to be a journey to uncover the real disaster.

The new book by Dr Francois Smith from the Department of Afrikaans and Dutch, German and French, Die kleinste ramp denkbaar, is a compelling story about a medical doctor in a typical Free State town. Writing is second nature for Dr Smith, if not first – as evidenced by the success of his debut novel, Kamphoer.

“The success of my previous novel, Kamphoer, greatly contributed to the fact that I was able to get a job at the UFS, especially to teach creative writing,” says Dr Smith, who is currently a Lecturer in Afrikaans and Creative Writing at the University of the Free State (UFS). He does not want to divulge too much about the new book, but says “the story is about a medical doctor in a typical Free State town in whose consulting room a policeman is lying all but senseless from a high fever one morning.” 

The title of the book implies that we all have some kind of disaster fantasy and that the disaster mentioned in the book exists largely in the imagination of the main character – the doctor; that it is something he wants to see. “I am not going to reveal it completely, because in a sense the book is a search for what the disaster is really about,” says Dr Smith. 

For any author, the takeaway message of a book is important. It should touch the lifestyle of the reader in some way. Dr Smith wants Die kleinste ramp denkbaar to say something meaningful about life here in South Africa – “about what makes life here meaningful, or what it is that makes it possible for us to live in the midst of what we experience as a total disaster.” 


Creative Writing a UFS success story

Creative Writing, presented by the Department of Afrikaans and Dutch, German and French, is one of the many success stories that the department is proud of. Dr Smith is part of the formidable team driving the course; also part of the team is Prof Henning Pieterse, a Hertzog Prize-winning poet. 

The success of the course is not only evident from the number of applications, but also from the stream of publications from their stable.  “There will be three this year; in addition to mine, there was also the collection of short stories, Luistervink, by Madré Marais, and later this year Anton Roodt’s novel, Weerlose meganika, will be published,” says Dr Smith.



Die kleinste ramp denkbaar was published by Tafelberg Publishers and is part of the many success stories of the department’s Creative Writing course. 

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News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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