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15 June 2021 | Story Nonsindiso Qwabe | Photo Supplied
Closeup of a student

The downside of digital learning has not gone unnoticed; however, the Department of Communication Science has shown that it has its benefits too, when it hosted its first-ever career webinar for first-year students across all UFS campuses. The webinar, which took place on 3 and 4 June on Blackboard Collaborate, was a cross-campus initiative that saw first-years from the Bloemfontein, Qwaqwa, and South campuses, along with students from remote campuses around the Free State, come together to learn from UFS alumni who now work in various industries in media, marketing, and journalism. The line-up included Zinhlezonke Zikalala, Nthabiseng Mokoena, Keneilwe Chologi, Lesle-Ann George, Nonsindiso Qwabe, Nthabiseng Thiba, and Rea Mabine, all of whom pursued undergraduate and postgraduate degrees at the University of the Free State.

 

Insights gained at UFS paved career success for alumni

The all-female panel spoke about their personal experience in their relevant industries, indicating the knowledge gained at the UFS as the element that paved their way to career success. Zikalala, Mabine, and George focused on digital marketing, while Qwabe and Thiba focused on communication and journalism. Mokoena, an all-rounder, focused on the relevance of Communication Science in any industry. Students could also satisfy their curiosity by asking the guest speakers questions about their respective industries.

Communication Science coordinator and lecturer on the Qwaqwa Campus, Rentia Engelbrecht, described the webinar as simply ‘magical’.

“As a first-year lecturer, I often don’t know where my students end up, but seeing and hearing how our module now actually helps them in their jobs has made me so happy and proud. I hope students realise that Communication Science can open so many doors for you. I also want our students on different campuses to know that they are all equally important and that we actually learn so much from each other, especially in the online space where we are now ‘closer’ than ever. I also think it was extremely empowering to see our all-female speakers do their thing out there in the real world.”

Communication Science Units lecturer, Avela Ntsongelwa, who was the brains behind the webinar, said online learning presented an opportunity for students to gain a realistic understanding of what the field of communication entails. “We felt that students always get the theoretical side of what one can do in communications. A lot of students also got into the degree, not really sure if this is what they wanted; so, the webinar brought about a deeper understanding and love for their studies.”

These sentiments were shared by one such student, Thembeka Malo, a first-year student pursuing a BA degree in Communication Studies and Anthropology. Malo said: “I enjoyed the talk so much. I was at a point where I started to doubt the path I have chosen. I’ve really drawn inspiration.”

 


Lesle-Ann George is a marketing specialist at Vodacom Central Region. She completed her undergraduate degree in Corporate and Marketing Communications in 2016, then went on to complete her honours in BCom Marketing in 2017. Nthabiseng Thiba Zinhlezonke Zikalala
     
Lesle-Ann George is a marketing specialist at Vodacom Central Region. She completed her undergraduate degree in Corporate and Marketing Communications in 2016, then went on to complete her honours in BCom Marketing in 2017. 

Nthabiseng Thiba obtained her BA Communication Science degree, specialising in Media Studies and Journalism, and her postgraduate degree in Leadership Communication at the University of the Free State. She is currently a communication officer at the global mining company, Anglo American Platinum, based in Rustenburg.

 Zinhlezonke Zikalala obtained her BA Communication Science degree, specialising in Media Studies and Journalism, in 2016. She is a journalist and digital marketing specialist, and co-founder of Sibizi Media.

 

News Archive

Community of Qwaqwa gives Prof Petersen a warm Basotho welcome
2017-05-16

 

 Description: Prof Petersen with Basotho hat and blanket Tags: Prof Petersen with Basotho hat and blanket

 Prof Francis Petersen, Vice-Chancellor and Rector of the University of the Free State
Photo: Ian van Straaten

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Various stakeholders pledged their support to the newly-appointed Vice-Chancellor and Rector of the University of the Free State (UFS), Prof Francis Petersen, during the first in a series of welcoming events that was held at the Qwaqwa Campus on Thursday 11 May 2017.

A message of support and welcome from the Paramount Queen of the Bakoena Royal Council, Mofumahadi Mathokoana Mopeli, took everybody in attendance back three decades to the time when the campus was first established.

“The Qwaqwa Campus of the then University of the North was created to swell this area and the broader Eastern Free State with intellectual capacity,” she said.

“It is with this in mind that we encourage you, Prof Petersen, to continue upholding the best of your predecessors. Search for what they could not achieve and learn from that. Traditional leadership in this area will always be a friend to the university,” she added.

Description: Community of Qwaqwa gives Prof Petersen a warm Basotho welcome Tags: Community of Qwaqwa gives Prof Petersen a warm Basotho welcome

Prof Petersen received a warm Basotho
welcome from Morena Thokoana Mopeli and
Paramount Queen Mofumahadi Mathokoana Mopeli of
the Bakoena Royal Council. With them is
Mrs Cheslyn Petersen.
Photo: Thabo Kessah

The Thabo Mofutsanyana Education District was represented by the Acting District Director, Lindiwe Mabaso, who expressed the district’s pride in being associated with the university.

“Our district is excelling in Mathematics and Science, and this can be attributed to the educators that we get from the Qwaqwa Campus. We are proud to say that we are number one nationally when it comes to Mathematics and Science, and this is through the support we get from the campus. Our schools will continue to be centres of excellence under the new leadership of Prof Petersen,” she said.

Staff and students weigh in

Both Nehawu and Uvpersu expressed their optimism in working with Prof Petersen.

Branch chairperson of Nehawu, Teboho Pitso, said the union appreciated the fact that Prof Petersen was taking over the leadership of the institution at a very difficult time, both institutionally and nationally.

“As workers, we are faced with a lot of challenges and we hope that none of us will be retrenched under your leadership,” he said to an appreciative audience consisting of various internal and external stakeholders.

Acting Chairperson of UVPERSU, Khethiwe Biyo, said the workers’ union was happy that Prof Petersen believed in teamwork.

“Your commitment in working with us is appreciated. We look forward to learning from you about institutional innovation,” she said.

Students were represented by the Qwaqwa Campus SRC President, Njabulo Mwali, who expressed the need for a deeper and detailed transformation process.

“Your expertise and skills have set you above all other aspirant applicants for this position, and we hope that we will learn a lot on this journey,” he said.

“We at the UFS are actively, intentionally,
and continuously engaged in promoting
diversity.”

"Ensure fairness" 

In his response, Prof Petersen emphasised the importance of inclusivity and innovativeness. He said, “Staff and students at the three sites of learning must do all they can to ensure that the UFS realises its goal of being an inclusive institution, one that provides equal access and opportunities to everyone, makes a conscious effort to prevent discrimination, and ensure fairness.”

“Being committed to inclusivity means that we at the UFS are actively, intentionally, and continuously engaged in promoting diversity. This diversity is expressed through our people and through the curriculum, and in the way we work with our communities to promote awareness, empathy, and understanding of the complex ways individuals interact. As you know, our ultimate goal as a university is not only to educate young people up to the point that they graduate. What they learn during their time with us should help shape them into people who can think innovatively in order to address the challenges that face us in the 21st century,” he said.

The Qwaqwa Campus Chorale and the award-winning choir from The Beacon Secondary School in Phuthaditjhaba provided the entertainment.

Similar events will respectively be hosted on the South and Bloemfontein Campuses on 18 and 19 May 2017.

 

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