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15 June 2021 | Story Nonsindiso Qwabe | Photo Supplied
Closeup of a student

The downside of digital learning has not gone unnoticed; however, the Department of Communication Science has shown that it has its benefits too, when it hosted its first-ever career webinar for first-year students across all UFS campuses. The webinar, which took place on 3 and 4 June on Blackboard Collaborate, was a cross-campus initiative that saw first-years from the Bloemfontein, Qwaqwa, and South campuses, along with students from remote campuses around the Free State, come together to learn from UFS alumni who now work in various industries in media, marketing, and journalism. The line-up included Zinhlezonke Zikalala, Nthabiseng Mokoena, Keneilwe Chologi, Lesle-Ann George, Nonsindiso Qwabe, Nthabiseng Thiba, and Rea Mabine, all of whom pursued undergraduate and postgraduate degrees at the University of the Free State.

 

Insights gained at UFS paved career success for alumni

The all-female panel spoke about their personal experience in their relevant industries, indicating the knowledge gained at the UFS as the element that paved their way to career success. Zikalala, Mabine, and George focused on digital marketing, while Qwabe and Thiba focused on communication and journalism. Mokoena, an all-rounder, focused on the relevance of Communication Science in any industry. Students could also satisfy their curiosity by asking the guest speakers questions about their respective industries.

Communication Science coordinator and lecturer on the Qwaqwa Campus, Rentia Engelbrecht, described the webinar as simply ‘magical’.

“As a first-year lecturer, I often don’t know where my students end up, but seeing and hearing how our module now actually helps them in their jobs has made me so happy and proud. I hope students realise that Communication Science can open so many doors for you. I also want our students on different campuses to know that they are all equally important and that we actually learn so much from each other, especially in the online space where we are now ‘closer’ than ever. I also think it was extremely empowering to see our all-female speakers do their thing out there in the real world.”

Communication Science Units lecturer, Avela Ntsongelwa, who was the brains behind the webinar, said online learning presented an opportunity for students to gain a realistic understanding of what the field of communication entails. “We felt that students always get the theoretical side of what one can do in communications. A lot of students also got into the degree, not really sure if this is what they wanted; so, the webinar brought about a deeper understanding and love for their studies.”

These sentiments were shared by one such student, Thembeka Malo, a first-year student pursuing a BA degree in Communication Studies and Anthropology. Malo said: “I enjoyed the talk so much. I was at a point where I started to doubt the path I have chosen. I’ve really drawn inspiration.”

 


Lesle-Ann George is a marketing specialist at Vodacom Central Region. She completed her undergraduate degree in Corporate and Marketing Communications in 2016, then went on to complete her honours in BCom Marketing in 2017. Nthabiseng Thiba Zinhlezonke Zikalala
     
Lesle-Ann George is a marketing specialist at Vodacom Central Region. She completed her undergraduate degree in Corporate and Marketing Communications in 2016, then went on to complete her honours in BCom Marketing in 2017. 

Nthabiseng Thiba obtained her BA Communication Science degree, specialising in Media Studies and Journalism, and her postgraduate degree in Leadership Communication at the University of the Free State. She is currently a communication officer at the global mining company, Anglo American Platinum, based in Rustenburg.

 Zinhlezonke Zikalala obtained her BA Communication Science degree, specialising in Media Studies and Journalism, in 2016. She is a journalist and digital marketing specialist, and co-founder of Sibizi Media.

 

News Archive

Research into surrogate milk important to wildlife conservation
2017-05-08

Description: Prof Garry Osthoff  Tags: Prof Garry Osthoff

Prof Gary Osthoff from the UFS Department of
Microbial, Biochemical and Food Biotechnology,
will soon work on a milk formula for elephants.
Photo: Supplied

Research is being done at the University of the Free State (UFS) to analyse and synthetically imitate the unique milk of various wildlife species. This research is not only of scientific value, but also serves the conservation of South Africa’s wildlife species. At the forefront of this research is Prof Garry Osthoff from the Department of Microbial, Biochemical and Food Biotechnology.

Orphaned rhino calf pulled through with surrogate milk

“There is still a lot of research to be done. Naturally the research is of scientific importance, but with surrogate milk having the same composition as the mother’s milk of a specific species, orphaned calves or cubs of that species could be pulled through during a difficult time of weaning. Bearing in mind that exotic animals fetch thousands and even millions of rands at auctions, it goes without saying a game farmer will do everything possible to provide only the best nourishment to such an orphaned animal. In such a case, synthetically-manufactured milk would be the right choice,” says Prof Osthoff.

The fruits of his research were recently demonstrated in Germany when a rhino calf was left orphaned in the Leipzig Zoo. Prof Osthoff’s article: “Milk composition of a free-ranging white rhinoceros during late lactation” was used as a directive for applying surrogate milk for horse foals (which is already commercially available), since the composition of horse and rhino milk largely corresponds. The surrogate milk was used with great success and the rhino calf is flourishing. He mentions that such an orphan is often given the wrong nourishment with the best intentions, resulting in the starvation of the animal despite the amount of cow’s milk it devours.

With surrogate milk having the same
composition as the mother’s milk of a
specific species, orphaned calves or
cubs of that species could be pulled
through during the difficult time
of weaning.

Milk formula for baby elephants in the pipeline
With baby elephants left orphaned due to the increase in elephant poaching for their ivory, several attempts have been made to create a milk formula in order to feed these elephants. To date, many elephants have died in captivity from side effects such as diarrhoea as a result of the surrogate formula which they were fed.

Prof Osthoff recently received a consignment of frozen milk which he, together with researchers from Zimbabwe, will use to work on a milk formula for elephants. They are studying the milk in a full lactation period of two years. During lactation, the composition of the milk changes to such an extent that a single surrogate formula will not be sufficient. Four different formulas should probably be designed.

Prof Osthoff says that of the different species he has researched, elephants are the most interesting and deviate most from the known species.

Although his research to develop surrogate milk is adding much value to the wildlife industry, and although he finds this part of his work very exciting, his research focus is on food science and nutrition. “What is currently authentic in milk research is the study of the fat globules with content, the structure and composition of the casein micelle, and the prebiotic sugars. The knowledge which is gained helps to improve the processing, development of new food products, and development of food products for health purposes,” says Prof Osthoff.

 

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