Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
21 June 2021 | Story Lacea Loader | Photo Kaleidoscope Studios (Sonia Small)
Prof Francis Petersen
Prof Francis Petersen

The Council of the University of the Free State (UFS) unanimously approved the re-appointment of Prof Francis Petersen for a second five-year term as Rector and Vice-Chancellor of the UFS, as from 31 March 2022 to 1 April 2027. The decision was made during Council’s second scheduled meeting for the year, which took place virtually on 18 June 2021.

Council appreciation for exceptional leadership
“Prof Petersen’s first term was characterised by exceptional leadership and the Council has significant appreciation for the work that he has done and his accomplishments to date. Since his appointment on 1 April 2017 and under his leadership, the UFS has excelled in a number of key areas,” said Dr Willem Louw, Chairperson of the UFS Council.

Excellence, inclusivity, innovation, academic freedom, a particular focus and emphasis on critical enquiry, social responsiveness, integrity, and humaneness have been the value trademarks by which Prof Petersen operates. Early in his term – through a well-structured, thought-through, and consultative approach – he produced the strategic framework for the UFS for the period 2018 to 2022, the key performance areas of which have been implemented in most cases or are nearing completion.

“Prof Petersen has put forward a compelling set of drivers for his second term and indicated that he specifically intends to focus on and elevate the teaching and learning, research and internationalisation, and engaged scholarship portfolios of the university. On behalf of the Council, I wish him all the best with the second term and look forward with great expectation to what he and his executive team will achieve to further advance the UFS nationally and internationally,” said Dr Louw.

“I am humbled and honoured by the expression of confidence in me; it is a privilege to  continue leading one of the greatest universities in the country on its new journey. I will continue to do my utmost to build a strong institution that belongs to everyone, and want to thank our staff, students, and valued stakeholders for their continued support,” said Prof Petersen.

Achievements during first term
The UFS’ achievements during Prof Petersen’s first term include the implementation of an Integrated Transformation Plan (ITP) (towards social justice); the UFS Strategic Plan (towards expanding the scope of transformation); the Vice-Chancellor Strategic Projects (towards a high-performance institution); the institutional Risk Management Committee (towards risk management and risk philosophy); and the institutional Multi-Stakeholder Group (towards an inclusive institutional culture).

Further highlights include the development of differentiated research, internationalisation, and innovation strategies for the UFS; the development of Project Caring in the domain of the Unit for Institutional Change and Social Justice; facilitating an institutional governance project; development of a strategy and plans for a Digital Scholarship Centre; the development of proactive relationships with the Department of Higher Education, Science and Innovation and the National Student Financial Aid Scheme (NSFAS); and the establishment of a Reputation Management Forum to assist in improving the reputation and profile of the UFS.

Vision for the second term
Prof Petersen’s vision for his second term includes the continuation of the ITP, with a primary focus on the social justice imperative and ensuring the completion of all the deliverables; using the sustainable development goals (SDGs) as basis of the response as to how the UFS will affect society positively; using digitisation as key focus in determining how the academic project will be delivered, supported and how it is interfacing with the external environment; raising the external profile of the UFS through alumni, foundations, donors, and strategic communication as critical drivers; and to continue participating and further advancing national and global discourses.




News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept