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11 May 2021 | Story Andre Damons | Photo Anja Aucamp
Prof Motlalepula Matsabisa is Professor and Director of Pharmacology at the University of the Free State (UFS) and the chairperson of the World Health Organization’s (WHO) Regional Expert Advisory Committee on Traditional Medicines for COVID-19.

The Indigenous Knowledge System (IKS) for Health in the Department of Pharmacology in the Faculty of Health Sciences at the University of the Free State (UFS) has been awarded an annual Technology and Innovation Agency Platform (TIA) grant of R17 million for the next five years.

This research and teaching programme in the School of Clinical Medicine will now be rebranded and be known as the African Medicines Innovations and Technology Development Platform (AMITD), which will strive to respond to community health needs and address industry research challenges.

Prof Motlalepula Matsabisa, Professor and Director of Pharmacology, says the AMITD will aim to stimulate economic growth directly and indirectly by providing science-based solutions and developing technologies that utilise indigenous knowledge (IK) and South African iconic biodiversity to produce high-quality proprietary and commercial IKS/ African Traditional Medicine (ATM) products, focusing on priority diseases. 

Prof Matsabisa is also leading Africa’s fight against the COVID-19 pandemic after being appointed chairperson of the World Health Organization’s (WHO) Regional Expert Advisory Committee on Traditional Medicines for COVID-19 last year.
“Through this platform, IKS will be in a position to increase the number of postgraduate students being trained and developed in the fields of IKS health and pharmacology, technicians and technologists, scientists, researchers, and communities nationally and across our borders.”

“We will work with IK communities of practice in the field of health and traditional medical knowledge, together with the traditional health practitioners (THPs) in South Africa, encouraging them to participate meaningfully in the formal economy of the country by utilising the knowledge of the rich South African biodiversity. This will be done through an inclusive model, which will significantly empower the involved communities to become full participants in the formal economy,” says Prof Matsabisa. 

AMITD will answer industry needs and questions through technology development 

According to Prof Matsabisa, AMITD will work with private pharmaceutical companies to address technological challenges regarding herbal or ATM products that need improvement, and even develop new products for the market. The main scope of the platform will be to conduct applied and need-driven IKS health research.

The AMITD is envisaged to be a unique platform in that it will include focused technology development, community and indigenous knowledge-holder participation, inclusive innovation, bioprocessing, early commercialisation, and support. The focus will be on inclusive development and holistic research of IK-based products across the value chains, i.e., research, development, and commercialisation.  

Prof Matsabisa says the awarding of the IKS platform will see the UFS IKS compete favourably with other institutions globally. The UFS has declared the IKS as its flagship initiative and would like to advance IK-based innovation by transforming informal sectors into formal secondary economies that will be translated into actual decent job creation. 
“In the longer term, the plan is to establish an AMIDT Institute, and to become the international IKS research hub. To continue maintaining this position as the preferred research institute for training, research, and technology development for industry, government, local communities, and forming partnerships with leading national and international institutions.” 

“The overall benefits will be skills development, job and wealth creation at community level, high-level training at higher-education level, and industrial and business developments around IKS/ATM production activities. The AMIDT will move the country from the current resource-based thinking to a more intensive knowledge-based thinking and development.  Abundance of natural resources means nothing to the country if those resources cannot add value and develop commodities for industry development and job creation, including social impacts,” says Prof Matsabisa. 

Why IKS TIA platform for UFS

The UFS is recognised as a national leader in pharmacology as well as research and development of IKS and traditional medicines.  The UFS has developed and built infrastructure in this field of scientific research, and has the best modern equipment for the training, teaching, and development of prototypes and products for commercialisation based on IKS.  Interdisciplinary and interfaculty research is undertaken in this study area, and we have an excellent track record of sound community engagement with relevant stakeholders. 

“UFS pharmacology research is also recognised internationally as the science force in South Africa and Africa on IKS and traditional medicines research.  We have hosted and continue to host international students and researchers in our facilities and laboratories, which meet international scientific research standards and pharmaceutical manufacturing standards,” says Prof Matsabisa.     
 
The appointment of Pharmacology IKS as platform will further strengthen our current local, regional, and internationally active research collaborations.  These collaborations exemplify the strength and potential that the AMIDT platform could have in Asia, Africa, the UK, the US, Latin America, and Europe. We will strive to establish a mutually beneficial partnership with relevant players in Australia to make this a truly global IKS platform/research institute. 

The short-term goals of the platform are to

• create internationally competitive, quality, safe, effective, and easy-to-use products from local, commercially cultivated medicinal plants that consumers and patients have confidence in;
• develop and pilot locally developed technologies to meet local pharmaceutical needs;  
• create SANAS-accredited, standardised research methodologies on plant extraction, research, and validation;
• host students, technicians, technologists, researchers, and scientists (from South Africa, Africa, and abroad) to undertake short-term and long-term collaborative research;
• market the value of IKS to a competitive local industry and establish an ATM-based pharmaceutical industry in South Africa; and
• grow the platform through employment of qualified and competent personnel.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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