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04 October 2021 | Story Dr Nitha Ramnath | Photo Sonia Small (Kaleidoscope Studios)
Dr Udesh Pillay Director of the UFS Business School
Dr Udesh Pillay

The University of the Free State (UFS) is pleased to announce the appointment of Dr Udesh Pillay as Director of the UFS Business School.

Dr Pillay was formerly Group Executive and Portfolio Head: Research, Innovation, and Built Environment Studies at the South African Local Government Association (SALGA).  He previously served as senior adviser for the Department of Science and Technology (DST) and the Presidency of the Republic of South Africa (RSA) on research, innovation, and the Fourth Industrial Revolution, and also as senior adviser for the Department of Public Works (EPWP). Dr Pillay was also associate professor, lecturer, and supervisor at the Universities of Pretoria, Wits, Minnesota, Wisconsin, and California Berkeley, and served as emeritus research fellow at the Harvard Business School and the London School of Economics (LSE).

UFS Rector and Vice-Chancellor, Prof Francis Petersen, says: “Dr Udesh Pillay brings a wealth of experience as an acclaimed leader in the private and public sectors, coupled with expertise in the academic system, which is a perfect combination for the future of the Business School. I am confident that he will be able to turn the Business School into a competitive, leading entity within higher education.
While Dr Pillay brings a wealth of experience from the private, public, and higher education sectors – having served in executive management for close to 25 years – his vision goes beyond repositioning and repurposing the Business School into a world-class institution. Dr Pillay is deeply committed to the imperatives of sustainable economic development. He believes that the Business School will be well purposed to the principles of innovation and entrepreneurship and subscribes to the framework of a just energy transition.  Emphasis will also be placed on meeting the demands of the SME sector, a key contributor to the country’s GDP. Financial sustainability of the Business School and ensuring a critical mass of top academics and scholars is also integral to Dr Pillay’s vision. 

Prof Hendri Kroukamp, Dean: Economic and Management Sciences, adds: “The Faculty of Economic and Management Sciences (EMS) is extremely excited to welcome Dr Udesh Pillay as Director of the UFS Business School and as a member of the Faculty Management team.  We look forward to his contribution to strategically reposition the UFS Business School and to set a new vision that will differentiate the UFS Business School from other business schools by, inter alia, focusing on small and medium enterprises (SMEs) – not only in the Free State, but in the broader national and international arena.”

Dr Pillay’s multiple skills, coupled with his academic credentials, including a PhD in Built Environment Studies, Public Policy and Business Operations and Management from the University of Minnesota, USA, as well as an MA in Geographical and Built Environment Sciences from UKZN, among others, make him an ideal candidate to lead the Business School in the next phase.

Dr Pillay assumed his role as Director of the UFS Business School on 1 October 2021. 

News Archive

Weideman focuses on misconceptions with regard to survival of Afrikaans
2006-05-19

From the left are Prof Magda Fourie (Vice-Rector: Academic Planning), Prof Gerhardt de Klerk (Dean: Faculty of the Humanities), George Weideman and Prof Bernard  Odendaal (acting head of the UFS  Department of Afrikaans and Dutch, German and French). 
Photo (Stephen Collett):

Weideman focuses on misconceptions with regard to survival of Afrikaans

On the survival of a language a persistent and widespread misconception exists that a “language will survive as long as people speak the language”. This argument ignores the higher functions of a language and leaves no room for the personal and historic meaning of a language, said the writer George Weideman.

He delivered the D.F. Malherbe Memorial Lecture organised by the Department Afrikaans at the University of the Free State (UFS). Dr. Weideman is a retired lecturer and now full-time writer. In his lecture on the writer’s role and responsibility with regard to language, he also focused on the language debate at the University of Stellenbosch (US).

He said the “as-long-as-it-is spoken” misconception ignores the characteristics and growth of literature and other cultural phenomena. Constitutional protection is also not a guarantee. It will not stop a language of being reduced to a colloquial language in which the non-standard form will be elevated to the norm. A language only grows when it standard form is enriched by non-standard forms; not when its standard form withers. The growth or deterioration of a language is seen in the growth or decline in its use in higher functions. The less functions a language has, the smaller its chance to survive.

He said Afrikaans speaking people are credulous and have misplaced trust. It shows in their uncritical attitude with regard to the shifts in university policies, university management and teaching practices. Afrikaners have this credulity perhaps because they were spoilt by white supremacy, or because the political liberation process did not free them from a naïve and slavish trust in government.

If we accept that a university is a kind of barometer for the position of a language, then the institutionalised second placing of Afrikaans at most tertiary institutions is not a good sign for the language, he said.

An additional problem is the multiplying effect with, for instance, education students. If there is no need for Afrikaans in schools, there will also be no  need for Afrikaans at universities, and visa versa.

The tolerance factor of Afrikaans speaking people is for some reasons remarkably high with regard to other languages – and more specifically English. With many Afrikaans speaking people in the post-apartheid era it can be ascribed to their guilt about Afrikaans. With some coloured and mostly black Afrikaans speaking people it can be ascribed to the continued rejection of Afrikaans because of its negative connotation with apartheid – even when Afrikaans is the home language of a large segment of the previously oppressed population.

He said no one disputes the fact that universities play a changing role in a transformed society. The principle of “friendliness” towards other languages does not apply the other way round. It is general knowledge that Afrikaans is, besides isiZulu and isiXhosa, the language most spoken by South Africans.

It is typical of an imperialistic approach that the campaigners for a language will be accused of emotional involvement, of sentimentality, of longing for bygone days, of an unwillingness to focus on the future, he said.

He said whoever ignores the emotional aspect of a language, knows nothing about a language. To ignore the emotional connection with a language, leads to another misconception: That the world will be a better place without conflict if the so-called “small languages” disappear because “nationalism” and “language nationalism” often move closely together. This is one of the main reasons why Afrikaans speaking people are still very passive with regard to the Anglicising process: They are not “immune” to the broad influence that promotes English.

It is left to those who use Afrikaans to fight for the language. This must not take place in isolation. Writers and publishers must find more ways to promote Afrikaans.

Some universities took the road to Anglicision: the US and University of Pretoria need to be referred to, while there is still a future for Afrikaans at the Northwest University and the UFS with its parallel-medium policies. Continued debate is necessary.

It is unpreventable that the protest over what is happening to Afrikaans and the broad Afrikaans speaking community must take on a stronger form, he said.

 

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