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04 October 2021 | Story Dr Nitha Ramnath | Photo Sonia Small (Kaleidoscope Studios)
Dr Udesh Pillay Director of the UFS Business School
Dr Udesh Pillay
The University of the Free State (UFS) is pleased to announce the appointment of Dr Udesh Pillay as Director of the UFS Business School.

Dr Pillay was formerly Group Executive and Portfolio Head: Research, Innovation, and Built Environment Studies at the South African Local Government Association (SALGA).  He previously served as senior adviser for the Department of Science and Technology (DST) and the Presidency of the Republic of South Africa (RSA) on research, innovation, and the Fourth Industrial Revolution, and also as senior adviser for the Department of Public Works (EPWP). Dr Pillay was also associate professor, lecturer, and supervisor at the Universities of Pretoria, Wits, Minnesota, Wisconsin, and California Berkeley, and served as emeritus research fellow at the Harvard Business School and the London School of Economics (LSE).

UFS Rector and Vice-Chancellor, Prof Francis Petersen, says: “Dr Udesh Pillay brings a wealth of experience as an acclaimed leader in the private and public sectors, coupled with expertise in the academic system, which is a perfect combination for the future of the Business School. I am confident that he will be able to turn the Business School into a competitive, leading entity within higher education.
While Dr Pillay brings a wealth of experience from the private, public, and higher education sectors – having served in executive management for close to 25 years – his vision goes beyond repositioning and repurposing the Business School into a world-class institution. Dr Pillay is deeply committed to the imperatives of sustainable economic development. He believes that the Business School will be well purposed to the principles of innovation and entrepreneurship and subscribes to the framework of a just energy transition.  Emphasis will also be placed on meeting the demands of the SME sector, a key contributor to the country’s GDP. Financial sustainability of the Business School and ensuring a critical mass of top academics and scholars is also integral to Dr Pillay’s vision. 

Prof Hendri Kroukamp, Dean: Economic and Management Sciences, adds: “The Faculty of Economic and Management Sciences (EMS) is extremely excited to welcome Dr Udesh Pillay as Director of the UFS Business School and as a member of the Faculty Management team.  We look forward to his contribution to strategically reposition the UFS Business School and to set a new vision that will differentiate the UFS Business School from other business schools by, inter alia, focusing on small and medium enterprises (SMEs) – not only in the Free State, but in the broader national and international arena.”

Dr Pillay’s multiple skills, coupled with his academic credentials, including a PhD in Built Environment Studies, Public Policy and Business Operations and Management from the University of Minnesota, USA, as well as an MA in Geographical and Built Environment Sciences from UKZN, among others, make him an ideal candidate to lead the Business School in the next phase.

Dr Pillay assumed his role as Director of the UFS Business School on 1 October 2021. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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