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12 August 2022 | Story Samkelo Fetile | Photo Supplied
Prof Liezel Lues
Prof Liezel Lues.

Prof Liezel Lues, Professor of Public Administration and Management in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), has been elected as a board member of the International Association of Schools and Institutes of Administration (IASIA) – an association of organisations and individuals whose activities and interests focus on the education and training of public administrators and managers. Prof Lues will serve alongside Dr Nayak Zarrouk from Morocco, who is the first female president of IASIA since its inception. 

“I am honoured to be elected as a board member of IASIA; this special recognition grants me the privilege of representing South Africa among global leaders in the public administration and management field. It is an immense opportunity to interact with board members from different countries, cultures, and beliefs, as well as sharing my knowledge of public administration and management in the South African context,” expressed Prof Lues.

Prof Lues has represented the UFS at the IASIA since 2006, where she made a significant contribution and had a broad influence over the years; in 2015, she was elected as the co-chairperson of the working group on Public Leadership, Management, and Governance. Today, Prof Lues is recognised as an international authority on public administration and management at IASIA. With this achievement, she has created an opportunity to engage with an international and interdisciplinary research community, while exchanging information on developments of common interest. “The Faculty of Economic and Management Sciences congratulates Prof Lues on her election to the Board of Management of IASIA. The faculty is expanding its international footprint, and Prof Lues’ election strengthens that footprint significantly,” says Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences.

Insights from IASIA meeting 

The instructional deliberations at the IASIA conference, held in Rabat (Morocco, July 2022), alluded to the fact that the world ought to be knowledgeable about the challenges presented, and should be made aware of the associated vulnerability and interdependence. Conclusions targeted current improvement of world interest, which includes large transitions underway in technology, green economies, and topics of equality and effectiveness within the workforce. “I have an increased realisation that each country has unique challenges; the difference between development versus deterioration resides in the ability of the leaders to negotiate volatile, uncertain, complex, and ambiguous environments,” added Prof Lues.

Institutional recognition for the UFS

This IASIA Board of Management membership that the UFS may now claim, provides a noteworthy platform for institutional recognition on national and international level. “The election creates an opportunity to engage with an international and interdisciplinary research community and to exchange information, ideas, and experiences on issues and developments of common interest. This position will allow sharing international best practices with students and colleagues in the Department of Public Administration and Management,” added Prof Lues.

The UFS will continue to be a pioneer in advancing excellence in public administration education and training, while building on the representation of former members of the Department of Public Management and Administration and the Faculty of Economic and Management Sciences.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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