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11 February 2022 | Story Lunga Luthuli | Photo Supplied
Dr Yong Sebastian Nyam aims to contribute to solutions to alleviate food insecurity, poverty and inequality, community resilience, and disaster preparedness on the continent.

With a PhD in hand and a recent appointment as an African fellow to the World Bank, the sky is the limit for Dr Yong Sebastian Nyam, an alumnus of the University of the Free State. 

Dr Nyam, who also completed an MSc in Agricultural Economics through the University of the Free State and was named the best master’s student in the Department of Agricultural Economics in 2018, joined the World Bank’s Urban, Disaster Risk Management, Resilience and Land Global Practice on 3 January 2022 for a six-month fellowship programme organised and managed by the Office of the Chief Economist, Africa Region (AFRCE). 

The programme equips African PhD candidates and recent graduates (less than three years) from different universities around the world with hands-on experience at the World Bank Group’s headquarters in Washington DC or its country offices.

Dr Nyam says: “Fellows will work on research, economic policy, technical assistance, and lending operations that contribute to the World Bank Group’s goal of eliminating poverty and increasing shared prosperity.”

During his time with the World Bank, Dr Nyam will be working on urban resilience projects, especially projects focused on urban food systems and disaster risk reduction.

Working with experts and policy makers across the continent, he says: “I am hoping to gain some hands-on industry experience while contributing to developing solutions to the continent’s most pressing problems, such as food insecurity, poverty and inequality, community resilience, and disaster preparedness.”

Through the fellowship programme, Dr Nyam hopes “to use this opportunity to become a useful tool for sustainable development in Africa and to advance mentorship programmes geared towards preparing and informing PhD candidates on different career options in the industry and how to transition from academia to the industry”.

Reaping benefits of hard work and determination

Looking back on his academic journey, Dr Nyam is grateful for his ‘determination and self-discipline’ traits that set him apart from his peers, despite the fact that he experienced ‘financial challenges’ at home.

“I was not the most intelligent student, but the most hardworking, and I have never let financial difficulties stop me.”

On obtaining his PhD degree, Dr Nyam says: “Like many people, I thought a PhD was very difficult and almost impossible to do. I think the impression people give about a PhD degree is wrong and it scares a lot of people away from doing it. I quickly realised after one year of my master’s research that it was possible to do a PhD.”

About his time with the UFS, Dr Nyam says: “Most of the things I know in my professional life I learned from the institution; the memories are all good. I am extremely grateful for all the lessons and maybe one day I will write a book about my journey at the UFS, because there are so many stories about my experiences as Resident Assistant at President Steyn Residence for five years and as Research Assistant for four years.”

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Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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