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08 February 2022 | Story Nonkululeko Nxumalo | Photo Supplied
UFS alumna and Principal Economist at the Bank of Namibia, Grace Hamauka

The University of the Free State (UFS) continues to deliver top graduates who excel nationally and internationally in their chosen fields. 

Grace Hamauka, an alumna from the UFS, currently serves as a member of the Namibian Fourth Industrial Revolution (4IR) Task Force.
Appointed in July 2021 by President Hage Geingob of Namibia, Hamauka is one of eight members of the task force selected to assist the Namibian government in preparing the country for the 4IR over a period of twelve months.
“I feel highly honoured being recognised by the president. I could not believe it,” she responded when asked how she felt about this achievement.

Serving on the panel with Prof Tshilidzi Marwala, Vice-Chancellor of the University of Johannesburg, and Dr Martyn Davies, Managing Director: Emerging Markets of Deloitte South Africa, she deems this a remarkable opportunity and appreciates the diversity in the team.

Hamauka is also a principal economist at the Bank of Namibia and had much to say about the 4IR. "We need to harness the benefits offered by these technologies, because there is so much to gain from them," she said.

4IR Explained

The 4IR is recognised by an ever-changing world that is constantly developing. It is a combination of advances in various technologies such as artificial intelligence (AI), wireless technology, robotics, and the internet of things (IoT), among others. “I head the work stream on Policy, Regulations and Governance. We need to ensure that the legal environment is conducive to 4IR and that laws become accommodative for technologies. For example, courts in South Africa have become virtual, and in Namibia we don’t have that infrastructure. So, the president wanted a team to assess and ascertain if the country is ready for 4IR and if it’s not ready, what is it that we still need to do to be ready,” she explained.

With an undergraduate qualification in Economics, Hamauka completed a Bachelor of Commerce Honours (BComHons) and a Master of Commerce (MCom) in Financial Economics and Investment Management at the UFS. “I’ve always wanted to be an economist and when I completed my undergrad, I wanted a combination of finance and economics for my postgraduate studies, that’s why I chose the UFS. It had a mixture of the two, something other universities in South Africa didn’t offer,” she highlighted.

Studying at the UFS

When asked how her experience at the UFS contributed to her success, she proudly emphasised that the university had taught her that there is nothing she could not do. Hamauka further outlined: "Lecturers at the university taught me the importance of preparation and believing in myself. Two lecturers who stood out were Prof Philippe Burger and Dr Jesse de Beer. Prof Burger expects excellence and is willing to help you achieve that excellence. If you're willing, he'll meet you halfway. He works with you and helps you get it right. Dr De Beer encouraged me by saying that I can do it. I learnt to apply myself, to do massive research, to work on my case studies, and to ask for help when I needed it. I gained confidence at the university, something I didn't have before I started there,” she outlined.

What stood out most about being at the UFS?

"For me, it was the culture of hard work, dedication, and commitment the university had. If you don't have that mindset, you won’t make it. A combination of all that really paid off,” Hamauka said.
“I wanted to give up because the work was so complex, but then I realised that I just needed to put in more effort. All you need is a mind shift, consultation, and being open to tutors. If I can do it, anybody can!”

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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