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20 July 2022 | Story Lacea Loader

The University of the Free State (UFS) has formed a partnership with ZZ2 – a well-known South African farming and fresh produce company. The partnership includes the establishment of a company, FreeFarm Innovation, as a vehicle for combined outputs of the university and ZZ2’s diverse, but complementary capabilities, skills, and resources. 

Several opportunities relating to research, commercialisation, and the enhancement of various agricultural products have been identified and will form part of the operations of FreeFarm Innovation. 

New solutions and practices for the agricultural sector

“Universities are key role players in bridging the theory-practice gap by ensuring that we generate functional knowledge. The UFS is constantly exploring meaningful partnerships to support the improvement of local and global communities and industries. We are excited about the collaboration and partnership with ZZ2 in developing new solutions and practises for the agricultural sector” says Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation at the UFS. 

“We look forward to involving our top researchers and students in projects under the umbrella of FreeFarm Innovation. Additional areas of collaboration will include, among others, soil science, marketing, logistics, water quality, production systems, plant breeding, entomology, chemistry, and animal science” says Prof Witthuhn. 

Shared benefit for partners

“As one of the oldest, most respected institutions of higher education in South Africa, the UFS brings experience, top-class researchers, facilities, technology, and knowledge to the partnership. This is enhanced by ZZ2’s established, reputable, and successful business and network structure within the agriculture sector, both locally and globally,” she says. 

The initial key to the partnership will be the development of effective fertilisation products and strategies. “The values of the university to not compromise on quality and impact aligns with ZZ2’s focus on fresh product quality. Further alignment is also achieved through the employee training programmes and the ZZ2 academy,” says Prof Witthuhn.

News Archive

We must rise again, says Dr Luescher
2016-05-04

Description: 2016 05 04 Dr Luescher sml Tags: 2016 05 04 Dr Luescher
Dr Thierry Luescher, Assistant Director of University of the Free State Directorate for Institutional Research and Academic Planning, was one of the guest speakers at the first TEDxUFS event of the year on the Bloemfontein Campus. Here he is explaining where the #movements started, and how to change the way we think. Photo: Marli du Plessis.

The student protests, known as the #MustFall movements, started on 9 March 2015, when students protested in a well-rehearsed manner at the Cecil John Rhodesstatue at the University of Cape Town. After this protest, students all over South Africa started their own movements from #OpenStellies to #SwartsMustFall, the latter happening on the Bloemfontein Campus of the University of the Free State (UFS) in March 2016. But, as Dr Thierry Luescher, Assistant Director of UFS Directorate for Institutional Research and Academic Planning, says: “We shall soon run out of #MustFalls. Maybe it is time that we rise again.”

The first TEDxUFS was held on Friday 15 April 2016 at the New Education Building on the Bloemfontein Campus of the UFS. Dr Luescher shone light on the way we look at hashtag movements. At the conference, he was one of the guest speakers who shared their perspectives on the theme of #ImpossibleIsNothing. The others were Ndumiso Hadebe, and Fezile Sonkwane.

Changing angles

No matter what the issue, whether it is on a campus or not, the same reaction can be expected by all: they burn things to get attention. In retrospect, this is our political culture. This is what we have been told to do if we need answers. There is a much faster and cheaper way to attract people’s attention: the hashtag movements, says Dr Luescher.

Stop the fire

He argues that we should stop burning down buildings and vandalising properties. What we need is people with intellect to use their words. We, as students, have to take back our voice. We need to stop this self-pitying, and take a stand.

Students have the power to change lives. We would be able to reach as many as 1.4 million people with our tweets or instagram accounts. According to Dr Luescher, the time for violence has come to an end.

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