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20 July 2022 | Story Lacea Loader

The University of the Free State (UFS) has formed a partnership with ZZ2 – a well-known South African farming and fresh produce company. The partnership includes the establishment of a company, FreeFarm Innovation, as a vehicle for combined outputs of the university and ZZ2’s diverse, but complementary capabilities, skills, and resources. 

Several opportunities relating to research, commercialisation, and the enhancement of various agricultural products have been identified and will form part of the operations of FreeFarm Innovation. 

New solutions and practices for the agricultural sector

“Universities are key role players in bridging the theory-practice gap by ensuring that we generate functional knowledge. The UFS is constantly exploring meaningful partnerships to support the improvement of local and global communities and industries. We are excited about the collaboration and partnership with ZZ2 in developing new solutions and practises for the agricultural sector” says Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation at the UFS. 

“We look forward to involving our top researchers and students in projects under the umbrella of FreeFarm Innovation. Additional areas of collaboration will include, among others, soil science, marketing, logistics, water quality, production systems, plant breeding, entomology, chemistry, and animal science” says Prof Witthuhn. 

Shared benefit for partners

“As one of the oldest, most respected institutions of higher education in South Africa, the UFS brings experience, top-class researchers, facilities, technology, and knowledge to the partnership. This is enhanced by ZZ2’s established, reputable, and successful business and network structure within the agriculture sector, both locally and globally,” she says. 

The initial key to the partnership will be the development of effective fertilisation products and strategies. “The values of the university to not compromise on quality and impact aligns with ZZ2’s focus on fresh product quality. Further alignment is also achieved through the employee training programmes and the ZZ2 academy,” says Prof Witthuhn.

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Prof Van den Oever gives students a different perspective
2016-05-06

Description: Prof Van den Oever gives students a different perspective Tags: Prof Van den Oever gives students a different perspective

Prof Annie van den Oever from the Netherlands presented a series of guest lectures on media technologies to students of the Film and Visual Media Programme at the University of the Free State (UFS). Here from left is Chris Vorster, lecturer in Drama and Theatre Arts, Prof Van den Oever, and Dr Pieter Venter, Senior lecturer at Drama and Theatre Arts.
Photo: Jóhann Thormählen

She played a part in conceptualising the Film and Visual Media Programme at the University of the Free State (UFS), and sees film from a perspective different from most young South Africans.

According to Chris Vorster, lecturer of the UFS BA Honours degree in Film and Visual Media, this is one of the reasons why Prof Annie van den Oever’s visit is of such great value. The actor, who is a lecturer in Drama and Theatre Arts, believes it is important to expose his students to influences outside their normal experience.

Prof Van den Oever, an extraordinary professor at the UFS since 2011, presented a series of guest lectures on media technologies from 11-14 April 2016 at the Audio Visual Studio on the Bloemfontein Campus. She is a senior researcher for Film at the University of Groningen in the Netherlands, and an Associated Researcher for Film at Paris 1, Panthéon Sorbonne, in France.

Another milieu

“It is invaluable for students, in any field of study, to receive as many influences from the outside. Therefore, it is important to have someone here from another milieu and context. And academically, she is outstanding,” says Vorster.

Vorster’s students are also exposed to practical expertise from the industry in the country, not only academics.

Relationship with UFS

Prof Van den Oever says she usually visits the UFS twice a year. Her recent lecture series on media technologies was about the power of visual and film culture today, and how you can understand its powers. “Why strange effects work strongly and why the strange is inserted, because people respond strongly to them,” she says.

Prof van den Oever enjoys meeting new people, and often works with colleagues from the UFS on various projects. She also is full of praise for the management of the university. “It is great to work across cultures, and be part of a university in transition.”

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