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27 June 2022 | Story Nonsindiso Qwabe | Photo Supplied
Peter Moopi
Newly appointed English lecturer Peter Moopi.

“I didn’t start out as a bright student. I had to build and develop myself. Sometimes I would get very low marks in a module, and I’d feel like I wasn’t good enough. I had to push myself beyond my limits.”
These were the words shared by Peter Moopi, newly appointed English Lecturer on the Qwaqwa Campus, as he reflected on his journey from being a student to standing on the other side of the lecture room.

‘Academic journey made me more resilient’

Moopi began his journey with the UFS in 2016 when he enrolled for a Bachelor of Arts degree majoring in English, Business Management, and Psychology on the Qwaqwa Campus. He went on to complete his honours degree in English in 2019 and enrolled for an MA degree in the same field in 2020, which he obtained during the April 2022 graduations. A month later, in May, he was appointed as a lecturer in the Department of English on the campus.

In addition to his academic struggles, Moopi said he had to make ends meet in order to have something to eat, as his undergraduate bursary did not provide money for food. He said he often had to improvise and navigate with friends for food. In his honour’s year, he struggled to find a balance between his studies and his tutoring job at the time and landed in the doctor’s office because of a mental breakdown. “The doctor simply said, ‘Peter, you need to sleep, because you’re overworking yourself,” he recalled. These struggles built his diligence and perseverance, he said.

‘Be clear about what you want in life’

What does ‘owning the future’ mean to Moopi? 

This is what he had to say: “It means having a clear purpose, vision, and mission. Having clear career goals and working on them every day. Putting daily effort into what you want. Of course, there are no guarantees for the future, but you have to be clear about what you want out of life.”

He is currently pursuing his PhD in English, with a focus on African decoloniality in English literature.

A true lecturer, Moopi said he loves imparting knowledge to his students and encouraging them to build themselves from undergrad. “What I always tell them, and what I’d love any student or aspiring academic reading this to know, is the importance of cultivating a culture of and love for reading. You gain a lot of skills, and knowledge that can also help you make informed decisions about your career and life. While still privileged to be in this institution, reach out to people and build networks. A lot of people are always available to help you, so just reach out.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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