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16 March 2022 | Story Nonsindiso Qwabe | Photo IAN VAN STRAATEN
Prof Francis Petersen (UFS), Alex Hickman (AMRF), Dr Ralph Clark (UFS), and Prof Shen Xiaomeng (UN Europe)
Prof Francis Petersen (UFS), Alex Hickman (AMRF), Dr Ralph Clark (UFS), and Prof Shen Xiaomeng (UN Europe)

Mountains matter; 60-80% of the earth’s fresh water comes from mountains, and 50% of the world’s biodiversity hotspots are in mountains. In addition, 50% of land across the world relies on mountain ecosystem services.

This is according to Prof Shen Xiaomeng, United Nations Vice-Rector for Europe, on the first day of the first-ever Southern African Mountain Conference (SAMC2022). The conference, under the theme Southern African Mountains – their value and vulnerabilities, is taking place from 14 to 17 March 2022 in the majestic Maloti-Drakensberg Mountains in South Africa and Lesotho. 

“We need to go beyond national and regional boundaries to have the collaboration. We have the opportunity to create a world worth living in for ourselves and our children. We can create and co-create together by transcending boundaries,” said Prof Xiaomeng.

The conference – a collective voice for the sustainable management of Southern African mountains – brings together a network of more than 200 delegates from across the globe to discuss a wide array of interventions to ensure the preservation of the ecosystem under global change.

Dr Ralph Clark, chairperson of the SAMC2022 local organising committee and Director of the Afromontane Research Unit (ARU) on the Qwaqwa Campus, said the conference – a first for the southern region – presents an opportunity for new collaborations in transdisciplinary research.

Bringing together people from various disciplines in one space for networking and information sharing, the conference seeks to create a space for robust regional and international collaboration and comparative mountain studies with an increase in research activities, student capacity, researcher capacity, and academic outputs that feed into policy and action. 

The conference was officially opened by the Vice-Chancellor and Rector of the UFS, Prof Francis Petersen, as well as Prof Xiaomeng.

Prof Petersen said the UFS firmly believes in getting involved with its surrounding communities and applying skills and knowledge towards making a real, practical, and positive impact in their lives. “Higher education institutions cannot afford to conduct research simply for its own sake. Our research efforts must address the needs of our surrounding communities and the wider world. Which is why, together with Teaching and Learning, and Research, the UFS – like many other South African universities – has a third core function, namely Engaged Scholarship, where we use our academic expertise with an intentional public-benefit purpose,” he said.

The programme has six parallel tracks – one of which is dedicated to postgraduate students – with about 200 papers delivered. In addition, there is a special Mountain Research Institute (MRI) session on long-term monitoring activities and associated data availability for climate change-related applications across Africa’s mountains, as well as a special UNESCO session on regional collaboration.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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