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29 September 2022 | Story Gerda-Marié van Rooyen | Photo Stephen Collett
Prof Irikidzayi Manase
On 8 September 2022, Prof Irikidzayi Manase gave his inauguration lecture, themed, The stories of our lives, being human, and the literary and cultural imaginings thereof – past, present and future, in the Equitas Auditorium.
Earlier this month, Prof Irikidzayi Manase gave his inauguration lecture, themed, The stories of our lives, being human, and the literary and cultural imaginings thereof – past, present and future, in the Equitas Auditorium. Prof Manase, who completed his PhD in English Studies in 2007, has 15 years’ experience as a full-time university lecturer. He joined the University of the Free State (UFS) in 2014 as Senior Lecturer of Literary and Cultural Studies in the Department of English. This academic is a C2 NRF-rated researcher who has published a book and various articles and chapters. He joined forces with several South African and African academics and researchers on topical issues such as pandemic literature and being human. Intrigued by stories, this academic started reading at an early age. 
 
Being human

Prof Manase is interested in the power of stories to make sense of being in the world, everyday stories, and stories that make sense of this world. "I am interested in stories that draw the social-political and aesthetics of our past, present, and future. I aim for stories that, upon our close listening and reading, make us realise our shared location on this global space and the commonalities we have."
He says narrated stories enable people to conceive new opportunities, identities, goals, communities, and practical paths to realise such possibilities.
 
“Being human is to learn from others and to see that our story interacts and links with stories of others, which should influence us to think that the future is dynamic and offers possibilities … These stories should make us realise we are in this world linked together by shared experiences and through similar social-political aesthetics. The idea of where you come from or what you experience can make us feel like having a shared experience, considering that the same social-political and economic-historical circumstances influence most of our lives.”
 
The pandemic’s influence 

He referred to his family’s return to Zimbabwe during COVID-19, the difficulties they endured at the border post, and the stories shared. “These stories were vibrant … We create stories. We sometimes don't understand or do not seem to think theoretically about the footsteps we make when we create stories.” He referred to the work of Paolo Giordano, which puts things into perspective. “One of the scholars who influenced our project on how contagion works says pandemics force people to think. Crisis moments have that effect, as it engages us in storytelling to create understanding out of the crisis as told by others.” This story lover draws on perspectives from Foucault and Muskovit that state stories are always dialogue-bound. “Stories speak to each other. When you create or leave a story, it should speak to other stories lived by other people.” He says everybody has a story on the COVID pandemic, whether it is about survival or death. "It created a global sense of shared courage and empathy in humanity.”

Prof Manase dedicated his lecture to his family, friends, colleagues, and his late mother, who taught him the value of hard work.

Prof Manase Inaugural lecture
From the left; Prof Heidi Hudson, Dean: Faculty of The Humanities, Prof Irikidzayi Manase, and Prof Chitja Twala, Vice-Dean: Faculty of The Humanities. Photo: Stephen Collett. 



Watch recording video below:





News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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