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03 April 2023 | Story Dr Cinde Greyling | Photo Susan Bowlus
Maye Musk
Maye Musk.

On 12 April 2023, the University of the Free State (UFS) will confer an Honorary Doctorate in Dietetics to Maye Musk. Honorary Doctorate is a prestigious title for individuals in recognition of their outstanding contribution to a particular field or society. It is based on generous and altruistic actions or lifetime accomplishments that benefit a community, nation, or humanity in general, which makes Musk a perfect recipient for this esteemed award. 

Musk is an international best-selling author, dietitian, model, and public speaker. Her book, A woman makes a plan, is available in 100 countries and published in 30 languages. She has run her own nutrition business in eight cities and three countries for more than 45 years. Her company offered  professional services in counselling, speaking, consulting, writing, and media work. In addition to her skills, Musk’s leadership traits pivoted her into being the first Representative of the Consulting Dietitians of South Africa, President of the Consulting Dietitians of Canada, and Chair of the Nutrition Entrepreneurs, Academy of Dietetics and Nutrition.

Paving the way for many to follow in her footsteps, Musk was the first dietitian to run a website, and the only dietitian to take the registration exams in three countries. Her passion for nutrition and empowerment has seen her speak at events around the world, including Melbourne, Stockholm, Kiev, Budapest, Cannes, Beirut and most of the major cities in the USA, Canada, and South Africa. She also won the Outstanding Nutrition Entrepreneur Award in the USA.

Considering all Musk’s accomplishments, it is inspiring that her research studies in nutritional sciences began at the University of the Free State when she was accepted for a Diploma in Hospital Dietetics at the Universitas Hospital. Upon completion, she was offered a bursary for a Master of Science degree before moving to Canada, her country of birth.

The UFS is privileged to be associated with Musk, and grateful for her contribution to the field of nutrition, which affects overall human well-being. The awarding of the honorary degree coincides with the 40th anniversary of the Department of Dietetics. 

News Archive

Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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