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20 April 2023 | Story Kekeletso Takang | Photo Charl Devenish
Dr Carla Serfontein
UFS School of Accountancy Senior Lecturer, Dr Carla Serfontein, obtained her PhD in Management Accounting.
How many chartered accountants do you know who are also PhD holders? Dr Carla Serfontein, Senior Lecturer in Management Accounting in the University of the Free State (UFS) School of Accountancy, challenged the status quo. Dr Serfontein walked across the Callie Human stage during the morning graduation session on Wednesday 19 April 2023.

Obtaining a PhD is a milestone in the career of any academic, attesting not only to being a subject matter expert with proven credibility, but also to many hours of personal sacrifice and commitment to their discipline. Individuals who hold a PhD while also being a chartered accountant (SA) are relatively scarce, but this is an ideal combination for South African accountancy academics – as they have stature both from a professional and academic perspective. The UFS School of Accountancy is fortunate to have three such individuals, including Dr Serfontein, who was recently awarded her PhD in Management Accounting.

Dr Serfontein says obtaining her PhD in her lecturing field has expanded her knowledge in the subject area. “The UFS supported me by giving me the opportunity to be supervised by two truly outstanding academics, Prof Van Aardt Smit and Dr Cornelie Crous. That, to me, was an invaluable contribution, not only in obtaining this qualification but also in the growth that I experienced on this journey.”

Prof Frans Prinsloo, Director of the School of Accountancy, says he is proud of Dr Serfontein’s achievement. “With her thesis, Cost Efficiency at South African Universities, she highlights the flaws of conventional budgeting techniques in ensuring cost efficiencies and maximising input-output relationships at South African universities.  This is indeed a ground-breaking study and holds significant implications for how universities should be managed from a financial perspective. We are proud to have individuals of Dr Serfontein’s stature in the School of Accountancy.”

News Archive

Kovsies offer prospective students countless opportunities at Open Day
2017-05-16

Description: Bloem Open Day 2017 Tags: Bloem Open Day 2017

The University of the Free State Bloemfontein
Campus opened its doors to prospective 2018
students at this year’s Open Day to learn what
being a Kovsie entails.
Photo: Johan Roux

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“It is important for us not to be stressed or confused, as you need to understand where your passion lies.”

These were the encouraging words of Prof Francis Petersen, Vice-Chancellor and Rector of the University of the Free State (UFS), to the learners in the Callie Human Centre on the Bloemfontein Campus during this year’s Open Day on 13 May 2017.

Prospective learners, teachers, as well as parents came out in numbers to learn and see what the UFS has to offer. The audience was also set ‘In the Mood’ by the enchanting voices of the Swing-City band.

UFS represent diversity, inclusivity as well as academic excellence
Prof Petersen highlighted the importance of the values which the UFS stands for, namely diversity, inclusivity, and academic excellence, as vital reasons why learners should consider coming to the UFS.

“We believe that innovation is part of the curriculum, it is part of the way we do things, and it is also embedded as a key attribute that we will expose potential Kovsie students to,” he said.

Mpho Maloka, a parent from Welkom, says: “It (the UFS) represents the Free State and it is home-brewed. We want our kids to have the best education, and with many of my colleagues that graduated from the UFS, you can see the quality, the enthusiasm, and the success that comes from this university.”

Graduates to impact society through innovation
Prof Petersen said that the UFS will not only develop them as individuals, but will also assist them in making a contribution to society. “If you really want to have an excellent degree, well-rounded exposure to Kovsie life, make an impact on society through innovative thought, and also have the value of being exposed to a richness of diversity, then Kovsies is the place to be.”

Sergio Abdiziet, a learner from Heidedal, said that he’d like to be part of the UFS, because it is one of the best universities in the country.

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