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20 April 2023 | Story Kekeletso Takang | Photo Charl Devenish
Dr Carla Serfontein
UFS School of Accountancy Senior Lecturer, Dr Carla Serfontein, obtained her PhD in Management Accounting.

How many chartered accountants do you know who are also PhD holders? Dr Carla Serfontein, Senior Lecturer in Management Accounting in the University of the Free State (UFS) School of Accountancy, challenged the status quo. Dr Serfontein walked across the Callie Human stage during the morning graduation session on Wednesday 19 April 2023.

Obtaining a PhD is a milestone in the career of any academic, attesting not only to being a subject matter expert with proven credibility, but also to many hours of personal sacrifice and commitment to their discipline. Individuals who hold a PhD while also being a chartered accountant (SA) are relatively scarce, but this is an ideal combination for South African accountancy academics – as they have stature both from a professional and academic perspective. The UFS School of Accountancy is fortunate to have three such individuals, including Dr Serfontein, who was recently awarded her PhD in Management Accounting.

Dr Serfontein says obtaining her PhD in her lecturing field has expanded her knowledge in the subject area. “The UFS supported me by giving me the opportunity to be supervised by two truly outstanding academics, Prof Van Aardt Smit and Dr Cornelie Crous. That, to me, was an invaluable contribution, not only in obtaining this qualification but also in the growth that I experienced on this journey.”

Prof Frans Prinsloo, Director of the School of Accountancy, says he is proud of Dr Serfontein’s achievement. “With her thesis, Cost Efficiency at South African Universities, she highlights the flaws of conventional budgeting techniques in ensuring cost efficiencies and maximising input-output relationships at South African universities.  This is indeed a ground-breaking study and holds significant implications for how universities should be managed from a financial perspective. We are proud to have individuals of Dr Serfontein’s stature in the School of Accountancy.”

News Archive

UFS appoints first black woman director
2006-05-03

 The Executive Management of the University of the Free State’s (UFS) has approved the appointment of Mrs Refiloe Seane as Director of Kovsie Student Counselling, and Dr Francois Strydom as Director of Student Development. 

Ms Seane is the first black woman director to be appointed at the UFS and has been acting in this position since last year.

“Mrs Seane’s appointment is the latest in a series of appointments of women in management positions at the UFS.  It signifies our commitment to create a diverse and dynamic institution of higher learning,” said Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

Other appointments of women in management positions include that of Prof Magda Fourie as Vice-Rector:  Academic Planning; Prof Letticia Moja as Dean: Faculty of Health Sciences; Dr Choice Makhetha as Vice-Dean:  Student Affairs and Prof Engela Pretorius as Vice-Dean: Humanities. 

Mrs Seane joined the UFS in 1997 as counselling psychologist at Kovsie Counselling.  In 2003 she was promoted to senior psychologist. She holds a master’s degree in Counselling Psychology at the UFS.

“The need for students to receive counselling is steadily on the increase.  I contribute this to the increasing challenges facing young people of today.  Some of the issues we deal with include among others personal adjustment to the university environment, learning and study skills, career guidance and developmental and psychological problems,” said Mrs Seane.

“I commit myself to develop students and prepare them for their studies and careers ahead. My aim is to improve the efficiency of counselling services at the UFS.  This will help produce balanced graduates who will become role players both nationally and internationally,” said Mrs Seane.

Dr Francois Strydom has been appointed as Head/Director for Kovsie Student Development.  Before his appointment Dr Strydom was senior lecturer at the University of the Witwatersrand’s (WITS) School of Human and Community Development.  He holds a Ph D in Psychology from Oxford University, after having obtained a BA degree, BA Honours and master’s degrees in Psychology at the UFS.

“This appointment signals the elevation of the function of student development to directorate level for the first time. It reflects the commitment of the University to support students and their academic development in order to improve their academic success rates. The increase of success rates of especially black students from disadvantaged school backgrounds is a key element of the transformation process of the UFS,” said Prof Fourie.

Media Release
Issued by: Lacea Loader
Media Representative
Tel:  (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
2 May 2006

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